Digital Marketing Manager
3 days left
- Job Role
- Digital Marketing Manager
Location: Andover, Hampshire – Fully remote now, will move to 2-3 days a week in office when safe to do so.
Salary: £40,000 to £50,000 (based on experience) plus benefits
From a recruiter’s standpoint, one of the big things we go looking for when hiring this kind of role outside of buzzwords like Digital Performance, PPC, Paid Social, SEO, Digital Display, Programmatic, Paid Media, etc. are performance metrics….
You can SEO your CV to the top of the rankings with all the right words, but without the performance figures, you’re not going to stand out.
Why do I highlight this?
Because when considering your next role, don’t just think about the remit, salary and boss. Think about whether it’s a place you’re going to be able to get those impressive numbers too. As with those to boot, you're going to be in big demand in the future too.
As a heads up, this opportunity has all those boxes ticked.
You’ll be owning all digital performance channels. So that means all paid search and paid social, as well as developing their display and digital lead generation channels too.
This is principally done through agencies with you managing them. Ensure performance is optimised and results delivered.
Performance for PPC is currently ‘good’, but there’s lots of headroom and space to accelerate, especially across other paid media channels which haven’t really been touched yet. The firm is looking for you to bring the knowledge and expertise to the table, so they can invest in these to achieve a step-change in performance across all digital performance channels, and really explore those green-field spaces.
You’ll have the support of a paid search executive, who will be helping with the day-to-day execution and monitoring of campaign performance.
You’ll also be looking into cross channel optimisation, ensuring leads are captured and appropriately attributed. Including looking at the relationship between on and offline, and notably with things like DRTV.
There’s a healthy budget in the millions to handle. Plus the latitude to look at new channel opportunities as they emerge, or you feel there’s opportunity there, which will notably come as they diversify their proposition offering to target new customer segments.
Your vertical report line will be to the Head of Acquisition marketing, and your measures of success will be ROI per campaign and CPA objectives successfully delivered.
In general, company’s in a really good spot, and achieving good results. But there’s huge headroom for growth, particularly with opportunities to scale – and helping the firm achieve this will become yours to own for all digital paid media channels.
Key Experience Necessary
- Decent degree of Paid Social and PPC experience, targeting consumer markets
- Evidenced experience of delivering performance through agencies
- Innovator, with an inquisitive mindset. You like to test and trial new things with a view to driving performance improvements
- Analytical, and data savvy – can really dig into campaign performance data. You understand performance drivers and can evidence results of the programmes you’ve overseen
- Confident in your subject matter and able to bring together strategies and ideas, putting them into action
Must be able to live and work in the UK unrestricted.
If you think you’ve got what it takes, you can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.
Or, for a chat and more information please contact me on:
Senior Consultant, Digital
Every application will receive a response.