Following a period of exciting growth, we are seeking a passionate and driven National Marketing Manager to take ownership of our NEW national marketing fund.

Caremark Ltd is a wholly UK-owned and operated home care franchise with an established and successful UK-based network.

Summary of the role

Reporting to the Director of Marketing you will be responsible for developing and implementing strategic marketing initiatives to promote Caremark to customers and candidates, drive engagement, and generate leads for our network of franchise offices. You will work closely with franchise owners, the wider marketing team and selected partners to implement the objectives of our national marketing initiatives. This is a new role within the team resulting from continued investment across the network.

Responsibilities

As National Marketing Manager, you will have responsibility for:

• Managing the national marking fund budget.
• Be the ‘go-to’ contact regarding the implementation of the national marketing strategy.
• Ensuring all marketing activities are assigned correctly.
• Manage the relationship with external marketing partners supporting the national marketing fund.
• Partner effectively with the wider members of the marketing teams and field-based Regional Support Managers.
• Evaluate the effectiveness of marketing campaigns and initiatives.

Experience

• Previous experience of taking ownership of a marketing budget.
• 5+ years of relevant marketing experience
• Chartered Institute of Marketing; or Business & Marketing Degree preferred.
• Previous franchising experience is preferred but not essential.

This is a fantastic opportunity for an experienced marketing professional to take ownership of a new role within the organisation and make a significant impact across the group with great growth opportunities.

Who We Are

Caremark is one of the largest UK home care franchisors with over 131 franchise offices operating in the UK and Internationally. Our franchisees operate in the heart of their communities as passionate ambassadors of personalised care in customers’ homes. Our services range from providing that little bit of extra help with daily life, to more complex care for conditions like Dementia. With a reputation for excellence since our inception in 2005, we have grown to become one of the leading UK providers of home care services. Franchise Support Centre employees have 6 core values, we are: Trustworthy, Honest, Compassionate, Positive, Accountable, and Supportive.