Paid Search (SEM/PPC) Specialist
Paid Search (SEM/PPC) Specialist - home based – Fluent Japanese - contract or perm - £30-£55K
We are looking for a Paid Search Specialist to support our technology client’s digital advertising efforts globally. This is an exciting time for you to join a rapidly growing in-house digital media team and progress your career.
We are looking for someone who is passionate about Paid Search (SEM/PPC) and highly experienced in planning and executing Paid Search campaigns. You will be responsible for coordinating with internal and external stakeholders to manage campaigns through Yahoo Japan and Google Ads. You will work closely with teammates in search engine optimization, display advertising, social media advertising, industry marketing, web analytics & insights, and other business partners.
Manage the day to day paid search campaigns on Yahoo Japan and Google Ads.
Adapt campaign plans and media briefs into paid search strategies.
Optimize campaigns based on the identified KPIs.
Build new PPC campaign structures in line with objectives and best practices.
Conduct brand, non-brand and competitor keyword research.
Develop and iterate ad copy for Yahoo Japan and Google Ads.
Make use of ad extensions and the latest ad features to push forward results.
Utilize remarketing audiences to customize and personalize the user journey.
Use advanced bidding strategies to achieve campaign CPAs.
Conduct competitive SEM audits for industry and products supported.
Work with internal partners to obtain relevant approvals and align with wider marketing campaigns.
Interpret campaign performance and provide insightful analysis.
Coordinate regular reporting and planning meetings with internal stakeholders.
Meet with Yahoo Japan) and Google to help identify optimization opportunities and industry trends.
Work closely with other digital media teams to collaborate on cross channel initiatives.
Other responsibilities as assigned.
- Excellent written fluency in both Japanese /English.
- 2+ years in Paid Search Advertising (SEM/PPC).
- Hands on experience in executing campaigns in Yahoo Japan, (SEM/BrandSearch) and Google Ads.
- Experience managing projects and working with cross functional teams.
- Expertise with reporting/tracking tools (Adobe Analytics/Google Analytics 360).
- Familiarity with Microsoft Office (especially Excel).
- Ability to meet tight deadlines and handle multiple projects simultaneously
- Highly organized and self-starting.
- Team-oriented; professional and collaborative attitude.
- Ability to successfully build professional relationships inside and outside of the organization.
- Diligent with a strong attention to detail and ability to solve problems.
- Google Ads Certified.
- Fluent in both Japanese and English.
- Agency or enterprise experience, preferably in B2B sector.
- Experienced in managing large budgets, forecasting spend and pacing ad spend appropriately.
- Comfortable presenting data at multiple levels of the business and crafting compelling stories to influence decisions.
- Eager to take on new challenges and see tasks through to completion.