Marketing Director
Marketing DirectorCity of LondonPermanent£70,000 – £90,000Our client is a growing Luxury asset firm looking to hire a Marketing Director to join their team in London. This is an amazing opportunity to work with a reputable and dynamic firm within financial services. The successful candidate will have extensive experience rolling out effective marketing and sales plans. This will be a wide and varied role where marketing, PR, content creation, and E-commerce will be key factors to your success.WHAT YOU WILL DO
- As the Marketing Director, you will be working within the Luxury Asset Management Division.
- Work alongside the PR agency to implement a successful PR strategy, events, and initiatives
- Instruct the PR team on what, how, and when they need to deliver key tasks
- Use existing connections to further develop relationships with important publications to ensure coverage of events, thought leadership activities, and the firm’s overall
- Create an advertising plan, including PPC campaigns, display, and social media ads
- Work alongside the advertising agency to implement all initiatives and keep up to date on industry trends and changes
- create and develop lead generation initiatives, working closely with the Sales Team to identify areas for improvement
- Increase visibility and engagement on social media channels
- Manage and guide the Organic Marketing Team, ensuring success on UGC campaigns and to improve organic search visibility
- Oversee the creation of a content plan and timeline
- Ensure that all projects align with brand values and target audience
- Manage the creation and roll-out of email marketing campaigns
- Work closely with other teams to ensure that the marketing arm is working towards core business goals
- Ensure that all projects are completed within the allotted marketing budget and create a tangible ROI
WHO YOU ARE This role requires a creative, organised, and innovative individual who is capable of managing and leading large teams. You must have demonstrable experience creating substantial ROI generated by marketing campaigns. The successful candidate will be team-driven and able to work and lead under pressure.
- At least 3 years of experience in a head of Marketing role and looking to make the step to Director
- Experience in drinks or luxury goods is essential
- Experience working on B2C marketing campaigns
- Experience using Google Analytics, Google Search Console, SEMrush, HubSpot and WordPress
- A degree in digital marketing or similar
- Impeccable communication skills with an acute attention to detail
- Able to multitask and prioritise while working towards short and long-term goals
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