Head of Marketing - B2C - 12 month FTC

Location
Homeworking
Salary
£60000.00 - £70000.00 per annum
Posted
23 Feb 2021
Closes
23 Mar 2021
Ref
JO0000000930
Marketing Disciplines
B2C
Industry Sector
Education / Training
Contract Type
Contract
Work Experience Level
Head of
Agency-side or Client-side
Client Side

This is an interesting and varied role within a B2C environment. Location is flexible, periodic visit to Bristol office required and remote onboarding. Initially a 12 month FTC with the potential to convert to a permanent position.

You will be managing a small team and executing effective end to end campaigns with a data-driven approach that drives business value and objectives.

You will be able to adapt quickly to changing market trends and quickly execute multiple projects, whilst being consistent with tone of voice and brand messaging.

The Role

* Help develop my client's growth strategy, execution and optimisation of all marketing initiatives

* Plan, design and lead campaigns across all marketing channels including digital marketing, community, events, content, email marketing, offline marketing etc.

* Design and develop user activation and engagement campaigns

* Design, develop and manage strategy, planning & execution of brand campaigns for your market that drive customer value and enhance brand equity

* Closely monitor, track and report analytics to ensure they align with our growth KPIs

* Manage the appropriate budget for campaign outcomes

Skills & Experience

* 7 years demonstrable experience in a B2C marketing role

* Extensive experience growing engagement in your market with cross-channel marketing campaigns that you designed, executed and evaluated

* Demonstrable experience managing /mentoring a team

* Excellent problem solving skills: you used data to build and constantly improve your marketing strategy

* Creative brand management expertise: you have previously worked on building brands and engagement

Armstrong Lloyd is a marketing specialist recruitment services provider. Due to the high volume of applications received, we are not able to respond to each individual applicant, regrettably only those selected will be contacted

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