AF Selection Ltd

Digital Marketing Analyst

Birmingham, West Midlands, England
£25000 - £30000 per annum
16 Feb 2021
16 Mar 2021
Marketing Disciplines
Industry Sector
Construction / Property
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Job Role
Data Analyst

This will offer you the chance to work for a company which in a nutshell has been an incredible success story, and their growth over the past few years has been nothing short of phenomenal. They are innovators in the fields of property and lifestyle and have made a deep impact on a niche market, since it has been superbly positioned, marketed and, differentiated.

The role

Key to this role is to develop robust and comprehensive methods of measuring all marketing activity as well as a deep understanding of key marketing platforms including Google Analytics & Hubspot and their booking channels. You'll create dashboards that deliver actionable insight to the marketing team and wider business to shape and inform our marketing strategies.

You will work with the Head of Marketing to agree performance KPIs for all marketing activity, provide performance indicators to key stakeholders & review and implement effective tracking across their platforms.

You will develop reporting dashboards in collaboration with the Digital Marketing Manager and Marketing Manager for all campaigns and external agencies to closely monitor all digital performance marketing and provide insight to drive optimisation.

You'll work alongside specialists in website, advertising, social media, content, email and automation to develop appropriate tracking and measurement of individual activities. This will help build data-driven customer profiles and personas to inform targeting and conversion strategies and consistently identify and propose opportunities to use data and analytics effectively to drive ongoing improvement and initiatives.

What we're looking for

Years of experience is not paramount to this role but, it's only going to suit an analytical marketer with big ambitions who has been working in a multi-channel environment with an understanding of marketing principles and platforms.

It is essential that you have demonstrable experience in implementing measurement and reporting methods, and experience of platforms such as Google Analytics, Google Data Studio, Hubspot and social analytics. You will have the full support of a team of experienced marketers, whilst you build close links with stakeholders & other departments within the organisation. Needless to say, your key focus will be to provide insight & best practice advice on marketing campaigns that generate interest through a multi-channel strategy.

What's on offer

A salary of c£30,000 which isn't set in stone and an array of superb benefits and holiday allowances plus the chance to work for a company which is a true success story, and their growth over the past few years has been nothing short of phenomenal.

This offers you the chance to work for a company which is non-hierarchical, pulls in the same direction and isn't afraid to promote and develop from within and also has a culture which is very hard to match. To apply for this role, please send your CV via the link below or call Simon on 0121 355 0955 for a better insight.

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