AF Selection Ltd

CRM & Automation Executive

Location
Birmingham, West Midlands, England
Salary
£25000 - £30000 per annum
Posted
16 Feb 2021
Closes
16 Mar 2021
Ref
2420
Marketing Disciplines
B2B, CRM, Database
Industry Sector
Construction / Property
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Client Side
Job Role
Account Director

This will offer you the chance to work for a company which in a nutshell has been an incredible success story, and their growth over the past few years has been nothing short of phenomenal. They are innovators in the fields of property and lifestyle and have made a deep impact on a niche market, since it has been superbly positioned, marketed and, differentiated.

The company is driven by its creative and marketing, and employs some very talented people across all disciplines and you will be taking ownership for one of their key channels. The role has longevity and a vast amount of future potential for someone who is looking for a role with a firm that is doing things in the right way.


The role

They're passionate about driving retention and referral and so you will take the lead on being the architect of high performing communications through their CRM platform to drive conversion and loyalty. They aim to create a seamless customer journey through all marketing channels, and you'll play a key part in helping them deliver on their objectives.

As Email and Automation Executive you will work closely with the Digital Marketing Manager and wider marketing team to develop a CRM programme to drive conversion, retention and referral. You'll also develop test and learn strategies and create actionable segments and personas to inform and shape their acquisition and retention strategies. You will be behind designing, building and implementing all email marketing campaigns at national and regional level and will execute strategies to optimise emails across devices for deliverability, open rates, click through and conversion.

You will create triggered communication programmes to enhance customer experience, nurture relationships and improve retention, ensuring email marketing and data management best practice. You'll work with other teams and external agencies to develop high performing landing pages develop online advertising strategies and manage spend across search, display and social channels.


What we're looking for

Proven experience in digital marketing in a similar role, specifically in ecommerce, retail or other commercially focused environments (B2B or B2C). Demonstrable Hubspot experience and proficiency in design and build of email marketing campaigns is vital combined with an excellent understanding of digital marketing concepts, best practices and performance metrics.

You will be supported by an incredible marketing team which is renowned for innovation and creativity, but you will have ultimate responsibility for the planning and execution of CRM related activities. As time moves on, you will have ample room to grow and develop this discipline which gives it a vast amount of potential and longevity.


What's on offer

A salary of between £25-£30,000 which isn't set in stone and an array of superb benefits and holiday allowances plus the chance to work for a company which is a true success story, and their growth over the past few years has been exceptional.

This offers you the chance to work for a company which is non-hierarchical, pulls in the same direction and isn't afraid to promote and develop from within and has a culture which is very hard to match. To apply for this role, please send your CV via the link below or call Simon on 0121 355 0955 for a better insight.

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