Head of Demand Generation
- Recruiter
- Intelligent People Ltd
- Location
- Homeworking
- Salary
- £60000 - £80000 per annum + Bonus
- Posted
- 16 Feb 2021
- Closes
- 16 Mar 2021
- Ref
- GH8754
- Marketing Disciplines
- B2B
- Industry Sector
- Accountancy
- Contract Type
- Permanent
- Work Experience Level
- Head of
- Agency-side or Client-side
- Client Side
- Job Role
- Head of Marketing
Head of Demand Generation/ Senior Marketing Manager/ B2B Growth Marketing Manager needed by a rapidly growing software startup company who are creating a safer digital world for all.
Working closely with the Chief Revenue Officer, the Head of Demand Generation/ Senior Marketing Manager/ B2B Growth Marketing Manager will build the demand generation function from the ground up as the company enters their next phase of growth and beyond. This is a remote first business, with a HQ in London.
The Head of Demand Generation/ Senior Marketing Manager/ B2B Growth Marketing Manager will:
*Build out and lead the entire demand generation function.
*Developing a deep understanding of customers, products, and the buyer's journey.
*Select and implement the software tools required to make CRM and ABM possible, as well as other areas within the technology stack.
*Manage the measurement and analysis of the digital elements of within campaigns, as well as the implementation and optimisation of SEM, SEO, social analytics, email campaigns, and webinars.
*Oversee the development of large-scale direct marketing campaigns.
The Demand Generation director / Senior Marketing Manager / Growth B2B Marketing Manager must have:
*Proven experience growing a B2B enterprise Saas brand across any sector, such as eCommerce, media, fintech, edtech, healthtech, finance, travel, marketplaces, etc.
*Proven experience within a dynamic, fast-paced, start-up environment.
*Very strong numerical and analytical skill to measure activity and drive performance.
*Very strong digital acquisition experience, across all channels, with ideally broader experience across brand, partnerships, and channel marketing.
*Outstanding communication skills, both written and verbal.
*Experience with Hubspot Google Analytics or other web analytics tools.
*The ability to be comfortable making complex decisions with limited information and owning the results of these decisions.
This is an incredible opportunity for a Demand Generation director / Senior Marketing Manager / Growth B2B Marketing Manager to join a rapidly growing tech start-up and have a major impact on a company with significant funding.
Intelligent People is a specialist Demand Generation recruitment agency.