Marketing Manager - Campaigns

Location
Swindon, Wiltshire, England
Salary
£34000.00 - £35000.00 per annum
Posted
15 Feb 2021
Closes
15 Mar 2021
Ref
3932578
Marketing Disciplines
Marketing
Industry Sector
Public Sector
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
Job Role
Marketing

An exciting 9 Month FTC for a Pubic sector organisation based in Swindon.

Your new company

The Marketing Manager will deliver customer focused integrated marketing campaigns and programmes that maximise lead generation and awareness to support the achievement of business objectives and revenue targets. They will be recognised as experts in key markets and customers in terms of characteristics, segmentation and targeting, and the positioning of our brand, products and services.

Your new role

  • Develop a deep understanding of relevant priority business area offering, customers and market. Own and conduct market research to define customer characteristics, wants and needs; and apply customer and market insight to develop segmentation, targeting and positioning strategies.
  • Develop and implement marketing plans that are delivered via multiple channels, to build awareness, increase customer engagement, generate sales leads and meet the strategic needs of the business area and its customers. Ensure all campaign messaging supports the overarching brand message and campaign themes.
  • Manage the marketing budget for the relevant business area, prepare fully costed plans for all programmes of activity and seek consultation and approval as per our sign off processes.
  • Provide specialist marketing advice to the business on the elements of the marketing mix that are most relevant to achieve objectives. Take a brief from the business and turn it into an integrated programme of marketing activity, applying creative thinking and initiative.
  • Collaborate closely with the wider Group Marketing team to communicate plans, campaigns and objectives, developing bespoke briefs when required. Discuss and agree where internal marketing resources can support with execution services, how they can best deliver against requirements; and the resources required.
  • Manage the delivery of the campaign / programme of activities. This will include:


What you'll need to succeed

  • Proven experience in a marketing and or brand role
  • Proven track record of success in managing effective marketing communications and in marketing planning
  • Proven experience of delivering project goals, and identifying communication channels that work for specific business objectives as well as targeting defined key audiences
  • Practical experience of cost/budget control
  • Up to date with new media, techniques and marketing developments
  • In-depth knowledge of the company's products, who buys them and why


What you'll get in return

  • You will enjoy a variety of very good benefits form the company whilst earning a competitive salary for a great organisation.



What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk

Apply for Marketing Manager - Campaigns

Already uploaded your CV? Sign in to apply instantly

Apply

Upload from your computer

Or import from cloud storage

Your CV must be a .doc, .pdf, .docx, .rtf, and no bigger than 4MB


4000 characters left

Marketing Communication

We'd love to send you information about Jobs and Services from Only Marketing Jobs by email.

All emails will contain a link in the footer to enable you to unsubscribe at any time.


When you apply for a job we will send your application to the named recruiter, who may contact you. By applying for a job listed on Only Marketing Jobs you agree to our terms and conditions and privacy policy. You should never be required to provide bank account details. If you are, please email us.

More searches like this