Marketing Programme Manager
Marketing ManagerRugbyPermanent, Full-time£35,000-£40,000 pa + benefits An exciting opportunity has arisen to join my client's team in the role of Marketing Manager to deploy marketing campaigns generating inbound marketing leads working closely with sales. Growing company and varied and interesting role: Job DescriptionYou will be responsible for expanding their presence across their key industries in a strategic and tactical, marketing manager role reporting to the Marketing Director.A small, friendly team environment, you will thrive in creating marketing campaigns that grow the sales pipeline.As Marketing Manager, you will; Create multi-channel (email, social, web, events) solution based, story-telling marketing campaignsDevelop online and offline marketing content and materials to generate high quality marketing leads for the sales teamWork closely with sales to drive inbound leads, share and educate messaging and content knowledge, developing account-focused prospecting and marketing strategies.Assess and report on marketing ROI and enhance ongoing campaigns from lessons learnt on what tactics were successful / unsuccessful. The Successful ApplicantBackground in a generalist marketing role with marketing campaign management experience ideal Proven success creating and executing marketing programs and campaignsDigital marketing expertise to include Social Media (lncl. Paid Linked in advertising), SEM, SEO (working with SEO agency) and Web updates.Experience with marketing automation and account-based marketingExperience using Salesforce and Dotmailer desirable or similar plus some HTML beneficialPrior experience working closely with sales teams and lead nurture management Demonstrable experience writing contentCreative content creation for multiple channels. Must have proven English copywriting skills. Experience analysing marketing campaign resultsExperience in driving research driven, B2B lead generation channel marketing campaigns What is OfferedCompetitive salaryBenefits package including flexible workingOpportunity to join a growing organisation Future development and growth opportunities Our client has appointed Armstrong Lloyd to manage this vacancy. Due to the high volume of applications received we regret that we are not able to respond to all applications. If you have not heard from us within 3 weeks of your application, we regret that you have not been successful on this occasion.
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