Cotton Traders

Digital Optimisation Manager

04 Jan 2021
01 Feb 2021
Candiadte Services
Marketing Disciplines
Industry Sector
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Job Role
Product Manager
Digital Optimisation Manager

An exciting opportunity has arisen for an experienced Digital Optimisation Manager to join our Marketing team at Cotton Traders. Working at our Altrincham head office, you will lead the UK and International Optimisation strategy across all Website and App platforms to deliver a world class customer-centric user experience.

You will use data driven insights to create and deliver an Optimisation roadmap to improve all aspects of the Website and App customer journey funnel for all key customer personas, focusing on content, message and user journey personalisation.

Digital Optimisation Manager Responsibilities:

• Work in partnership with the Digital Analyst to shape the Digital Optimisation roadmap and drive digital transformation; based on data driven insights, sound testing strategy, MI and user journey analytics
•Lead the optimisation and web feature development roadmap to ultimately improve conversion across the customer conversion funnel, bearing in mind target customer personas and communication strategy
• Lead the adoption of agile AB & MVT testing principles across Digital team to improve the onsite customer journey and experience; ultimately increasing website funnel conversion
• Product owner for all Website and App commerce platforms, driving innovation through feature adoption and optimisation roadmaps
•Product owner for all associated onsite / in App technology platforms that supports the purchase path to conversion, across customer reviews, customer journey monitoring, content personalisation and trading zones
• Agree all optimisation and development roadmaps and development priorities with Head of Digital, inline with business, marketing and customer objectives
• Work alongside Digital Designers and Web Developers to create UX Briefs and wireframes for customer journey improvements aligned to trading and marketing objectives
•Plan and manage the delivery of all web development sprints and ad hoc developments across internal and external development teams inline with features and Optimisation roadmaps
• Use trading, behavioural and customer journey insights provided by Digital Analyst in weekly trading meetings to proactively identify and deliver website optimisation and conversion opportunities

Digital Optimisation Manager Requirements:

•Planning and delivering optimisation strategies using market leading web optimisation platforms – e.g. any of Dynamic Yield, Monetate, Optimizely, AB Tasty
•Experience of creating UX Briefs and wireframes for customer journey improvements
•Awareness of digital marketing channels that drive traffic to websites –e.g. PPC, SEO, Affiliate marketing to assist with optimisation roadmap development
•Experience of using analytics platforms – Google Analytics
•Experience working with Digital Analysts to use analytics insights to inform optimisation roadmaps
•Working understanding of HTML, CSS, JavaScript technologies that support web optimisation
•Experience of working with front end web developers, managing a development roadmap and prioritising workloads
•Experience managing a small team of web developers
• Demonstrate a strong attention to detail and the ability to work with agility and accuracy
•Adopt a commercially minded approach to optimisation roadmaps, reacting and prioritising in line with business and trading objectives
• Manage internal key stakeholders (up, down and sideways) and wider team relationships
• Manage supplier relationships where necessary
•Coach and develop Web Developer team to deliver strategic goals and maintain operational efficiency
• Deputise for the Head of Digital as required
• Collaborate with Head of Digital, Digital Analyst, Head of Marketing Strategy, and wider Digital Marketing team to drive digital, customer and business growth agenda
• Assist and support in the development of other team members to ensure accurate and timely delivery of all cross-dependent key priorities

About Cotton Traders:

Former England rugby players Fran Cotton and Steve Smith founded Cotton Traders in 1987. Today, the Cotton Traders name has become an impressive brand synonymous with durable, comfortable clothing for real people, now extended across multi channels and a broad range of merchandise, from our trademark authentic rugby shirts and classic polos through to fashion and footwear for both men and women.

Location: Altrincham, Greater Manchester

Contract Type: Full Time, Permanent

Salary: Competitve, plus benefits

Benefits: 25 days holiday rising to 30 days, plus bank holidays, Holiday purchase scheme, 50% staff discount, Pension scheme, Health cash plan, Free parking, Development towards a progressive career

You may have experience of the following: Digital Optimisation Manager, Digital Project Manager, Technical Project Manager, IT Project Manager, Ecommerce Product Manager, Digital Product Manager, Ecommerce Manager, Project Manager, Product Manager, Technical Product Manager, Customer Experience Manager, etc.

Ref: 96092

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