EMR

Senior Shopper Insights Manager

Recruiter
EMR
Location
City of London, London, England
Salary
£100000 - £101000 per annum
Posted
27 Nov 2020
Closes
01 Dec 2020
Ref
PR/125375
Marketing Disciplines
Insight
Industry Sector
FMCG
Contract Type
Permanent
Work Experience Level
Head of
Agency-side or Client-side
Client Side
Job Role
Insight Manager

This well-known FMCG company has been a house hold name since 1877. With a presence in over 100 countries it has been a world leader.

This role will see you join a newly established London marketing team and will see you working with global offices around the world. This role sits within the E-commerce team and has a Global remit.

You will own the online sales fundamentals (OSF) globally: creating and delivering a global standard for digital shelf analysis which measures assortment, availability, content, search, price, promotions, ratings/reviews in 30 countries where we sell our products through 350 grocery e-retailers and market-places today; leading the analytics and consultancy, reporting and training of OSF in all markets.

Responsibilities

  • Establish standards, tools, scorecards and reporting for global eCommerce (sales & share data; Online Sales Fundamentals/digital shelf audit; eMerchandising studies etc).
  • Work effectively with the global and regional Instore Sales Fundamentals teams to add store level insight
  • Own online category management (all 8 steps) globally - work with others in the team to deliver:

  • Category Definition, segmentation, shopper need occasion/trip
  • Category role, investment strategy (trade promo, media, search)
  • Category assortment and performance analysis (ongoing tracking & optimization)
  • Pricing and Promo strategy ( KUS level pricing and promotions)
  • Assortment and spacing (fulfilment, substitutability, keyword strategy)
  • Shelving & Merchandising (flow, adjacencies, content, search, taxonomy, site navigation)
  • Shopper Communication (POS, category centric, media content, occasion/basket centric)

    • Measurement and evaluation (sales, profitability, item/basket, search, traffic and conversion)
    • Coordinate OSF training, adoption and community activities
    • Update and evolve the Omnichannel Playbooks, adapting for AAA with the Regional Team
    • In charge of the negotiation process, contracts and agency support for global digital shelf audit tools

    Experience and qualifications

    • Experienced in owning the digital shelf function
    • 7+ of experience within Sales / E-Commerce, with 2+ years management experience
    • Previously worked as market E-Commerce customer manager; strength in online category management
    • Strong analytical skills and experience with overseeing business reviews
    • Solid managerial experience, needed to coordinate training, adoption and community activities

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