Insights Analyst

City of London, London, England
£50000 - £55000 per annum
25 Nov 2020
23 Dec 2020
Marketing Disciplines
Industry Sector
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side

This well-known FMCG company has been a house hold name since 1877. With a presence in over 100 countries it has been a world leader.

This role will see you join a newly established London marketing team and will see you working with global offices around the world. This role sits within the E-commerce team and has a Global remit.

You will be an expert in consumer insights and enjoy finding trends and telling a story to data.

Key Responsibilities:

  • Collect, Transform and Analyse data generated by internal tools (martech) and provided by third party sources
  • Mapping and selection of relevant third party sources of data
  • Display analysed and aggregated data to enable decision making (Optimiziation and Measurement)
  • Provide data (trends and insights) for content creation and touchpoints optimization.
  • Enablement and guidelines (for the correct application of the martech to generate data to be used by data analysts)
  • Analyze main insights collected through data sources.
  • Prepare dashboards for marketing community
  • Perform ETL Activities (Extract, Transform and Load) with a marketing interpretation
  • Liaises with key stakeholders within the organization to design and implement a solid digital marketing data framework translating multiple datasets into key strategic insights.
  • Contributes to the selection, set up, integration, maintenance, evolution of global Martech: Consumer Data Platform, Real time measurement platform, Website and web optimization platforms, Social media management platform; direct marketing and marketing automation platforms, digital assets and ecommerce content management management platform.

About you:

  • You will have experience reviewing data from various data sources.
  • Have experience working with various marketing data
  • Experience in data visualisations, either tableau or PoweBI
  • Enjoy turning raw data into insights and being able to present this.
  • Experienced in SQL
  • Advanced Excel
  • Experience or willingness to learn Python is advantageous

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