Our client is a highly regarded company within its field. An exciting opportunity has arisen to join this B2B company, that has market leading technology products and software, to be part of the ambitious and passionate marketing team. . This role will involve planning content and developing multi channel campaigns and requires someone with both a strategic and hands on approach with experience working across a matrix environment and ideally knowledge of the construction/engineering sectors.Salary - Competitive The RoleDevelop content led campaigns, solutions and product launches to drive engagementCreate engaging and compelling content for campaigns including case studies, videos, e-books and infographicsOwn the campaign budgets working with internal and external resourcesIdentify target audiences and segment data to send focused campaigns and analyse each stage measuring success Work with the wider marketing team to align content with SEO to drive website footfall and click through ratesUndertake regular competitor analysisManage agencies Ideal Skills and ExperienceIdeally 3 years plus demonstrable experience in B2B marketingProven experience in integrated marketing campaign planning & deliveryStrong content creation skills and ability to apply value based messagesKnowledge of CRM & email software systems - Ideally Salesforce and PardotExperience with digital and social media, Microsoft Office skillsExcellent oral and written communications skills to create copy and support marketing programs Armstrong Lloyd is a marketing specialist recruitment services provider. Due to the high volume of applications received, we are not able to respond to each individual applicant, regrettably only those selected will be contacted.
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