Intelligent People Ltd

Marketing Director

Location
Hertfordshire, England
Salary
£65000 - £75000 per annum
Posted
13 Nov 2020
Closes
01 Dec 2020
Ref
SR/4379
Marketing Disciplines
Marketing
Industry Sector
Education / Training
Contract Type
Permanent
Work Experience Level
Director
Agency-side or Client-side
Client Side
Our client is a leading Higher Education Provider in Hertfordshire, looking for a Marketing Director / Head of Marketing / Head of Student Acquisition to lead their marketing function and drive the marketing strategy.

As part of the senior leadership team, the Marketing Director / Head of Marketing / Head of Student Acquisition will perform a crucial role in driving marketing efforts to position the college and new student recruitment.

As Marketing Director / Head of Marketing / Head of Student Acquisition you will:

*Define the marketing strategy to grow student acquisition across all touchpoints from enquiry to enrolment
*Lead all marketing channels both digital and traditional to promote the college and its courses.
*Assess marketing dynamics to ensure the curriculum responds to changing needs and stands out from its competitors
*Manage the marketing team enabling their personal growth and development
*Plan and manage a significant marketing budget that delivers ROI for the college

As Marketing Director / Head of Marketing / Head of Student Acquisition you must have:

*At least 8 years + experience in a senior marketing role, ideally leading a marketing function that is acquisition focussed
*A demonstrable track record in delivering integrated marketing campaigns across all channels with a strong focus on digital, both paid, owned and earned
*Excellent communication skills, with the ability to influence at a senior level and motivate a talented team
*A commercial mindset ensuring marketing efforts result in revenue success for the College

Experience in managing call centres as part of the marketing efforts would be of benefit but not essential.

This Marketing Director / Head of Marketing / Head of Student Acquisition role is full time, campus based position and offers a rare opportunity to join a Senior Leadership Team and help shape The College offering to inspire the next generation of students.

Intelligent People is a specialist Marketing recruitment agency.

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