EMR

Performance Marketing Manager

Recruiter
EMR
Location
City of London, London, England
Salary
£65000 - £70000 per annum
Posted
13 Nov 2020
Closes
11 Dec 2020
Ref
PR/125376
Industry Sector
FMCG
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side

This well known FMCG company has been a house hold name since 1877. With a presence in over 100 countries it has been a world leader.

This role will see you join a newly established London marketing team and will see you working with global offices around the world. This role sits within the E-commerce team and has a Global remit.

Reporting into the VP of Global E-commerce you will be show initiative, challenge the status quo and be given the support and opportunity to grow, preform and contribute to the success of the business.

Overall objectives:

  • This role owns three areas: search performance of our 2 million+ Product Detail Pages, categorisation/taxonomy and optimisation of personal shopping lists
  • Accountable for all global guidelines, tools, processes, ways of working, measurement and optimisation concerning these three areas.
  • Main deliverable is search performance in all eCommerce channels (egrocery, eWholesale, Pureplay, Aggregators, Pureplayers & D2C)
  • Works closely with Regional and Local eCommerce teams, Category Management, Analytics and agencies to ensure excellence

Responsibilities:

  • Global expert on eCommerce retailer search and online merchandising
  • Develop best practice online merchandising, categorization and taxonomy,as well as Personal Shopping List optimization.
  • Accountable for setting the SEO strategy and working closely with local SEO agencies to implement these.
  • Advise on Paid Search strategy and work closely with Digital Marketing who owns Integrated paid search strategy to make sure that this is rolled out.
  • Implement that paid search strategy in all eCommerce channels (e-grocery, eWholesale, Pureplay, Aggregators, Pureplayers & D2C), working closely with regional and customer teams to share learning's and improve results
  • Develop and implement retailer search best practice, processes, analysis and tools
  • Works with Strategic Customer teams on specific projects in this area; builds external reputation to enhance reputation as an eCommerce and Omnichannel leader

Experience needed:

  • Ideally you will come from a retail background.
  • A strong understanding of performance marketing and search strategies.
  • A desire to join a new function and assist in the creation of this division.