EMR

Performance Marketing Manager

3 days left

Recruiter
EMR
Location
City of London, London, England
Salary
£60000 - £65000 per annum
Posted
09 Nov 2020
Closes
07 Dec 2020
Ref
PR/125376
Industry Sector
FMCG
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
Job Role
PPC Manager

This well known FMCG company has been a house hold name since 1877. With a presence in over 100 countries it has been a world leader.

This role will see you join a newly established London marketing team and will see you working with global offices around the world.

Reporting into the VP of Global E-commerce you will be show initiative, challenge the status quo and be given the support and opportunity to grow, preform and contribute to the success of the business.

Overall objectives

  • This role owns three areas: search performance of our 2 million+ Product Detail Pages, categorisation/taxonomy and optimisation of personal shopping lists
  • Accountable for all global guidelines, tools, processes, ways of working, measurement and optimisation concerning these three areas
  • Main deliverable is search performance in all eCommerce channels (egrocery, eWholesale, Pureplay, Aggregators, Pureplayers & D2C)
  • Works closely with Regional and Local eCommerce teams, Category Management, Analytics and agencies to ensure excellence

Responsibilities

  • Develop and implement best practice online merchandising, categorization and taxonomy
  • as well as Personal Shopping List optimization.
  • Accountable for SEO in eCommerce ensuring that the company overperforms in target keywords
  • Works closely with Digital Marketing who owns Integrated paid search strategy.
  • Implement that paid search strategy in all eCommerce channels (e-grocery, eWholesale, Pureplay, Aggregators, Pureplayers & D2C), working closely with regional and customer teams to share learnings and improve results
  • Develop and implement retailer search best practice, processes, analysis and tools
  • Global expert on eCommerce retailer search and online merchandising
  • Works with Strategic Customer teams on specific projects in this area; builds external reputation to enhance reputation as an eCommerce and Omnichannel leader
  • Lead the development of visual and voice e-retailer search globally

Experience and qualifications

  • University degree or equivalent
  • Background and qualifications
  • 4-5 years of experience within consumer goods eCommerce / marketing, in an agency or a strong consumer facing industry

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