Intelligent People Ltd

Senior Digital Marketing Manager - FTC / Remote

Location
City of London, London, England
Salary
£55000 - £65000 per annum
Posted
06 Nov 2020
Closes
04 Dec 2020
Ref
SR/1576
Marketing Disciplines
B2B
Industry Sector
Digital / Online
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
A Senior Digital Marketing Manager / B2B Marketing Manager is required by a leading UK law firm. This role is for a 12-month FTC and while the business is based in Bristol, can be 100% remote.

As the business embarks upon a digital transformation, The Senior Digital Marketing Manager / B2B Marketing Manager will have a pivotal role in leading the digital marketing strategy across all performance channels.

Reporting into the Head of Communications, the Senior Digital Marketing Manager / B2B Marketing Manager will:

*Lead digital marketing activities across SEO, PPC, Display, Paid Social, CRM and Affiliate channels.
*Manage a small team of marketing executives
*Oversee the design of the company website to ensure it's in keeping with the brand identity and business strategy
*Manage and maintain the companies suite of digital channels and assets, improving the usability, content, data capture and conversion
*Refresh the firm's social media strategy and lead on its roll-out and implementation
*Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

This is a new role for the business and as Senior Digital Marketing Manager / B2B Marketing Manager you will need to have:

*Several years digital marketing experience within a professional services business
*Delivered integrated marketing campaigns across all key performance channels including PPC, Social, SEO and CRM
*Adept at working with CRM and content platforms (e.g. Sitecore)
*Excellent analytical
*Experience of leading a team and managing external agencies
*Excellent communication skills, verbal and written adapted to work with different stakeholders

This is a great opportunity for a Senior Digital Marketing Manager / B2B Marketing Manager to join a highly respected law firm and help shape their digital roadmap.

Intelligent People are a Marketing Manager recruitment specialist agency.

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