Digital Analytics Manager

Location
Huddersfield
Salary
£50000 per annum
Posted
06 Nov 2020
Closes
04 Dec 2020
Ref
95252
Contact
Candidate Services
Marketing Disciplines
Digital / Online Marketing
Industry Sector
FMCG
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
Digital Analytics Manager

An opportunity has arisen for a Digital Analytics Manager to join our Trading team at Buy It Direct Group! We're open to an element of home working with visits to our HQ in Huddersfield.

Digital Analytics Manager Requirements:

• An analyst dedicated to the Trading & Acquisition team who owns our integration with Google Analytics (GA).
• Responsible for the tracking on our website and the data that passes between GA and our own internal Data Warehouse.
• As Digital Analytics Manager you will be our go to expert and trainer responsible for ensuring the Commercial & Marketing team members know how to utilise Google Analytics.
• Our trading teams have recently studied & passed their GAIQ, you will support their learning journey to ensure that all of the team are able to fully utilise the tool and the insights it can provide.
• Knowledge of the 360 stack would be advantageous.
• You will be the check and balance on the Acquisition team, delivering insights that surface new ways to drive sales and efficiency in our advertising activities.
• Someone to understand the goals of key business units and surface relevant insights to the Trading and Commercial team to act upon.
• You will own the analysis of major changes to how we trade, such as delivery pricing changes or switching on/off ranges of products.
• A go to person when it comes to analysing the impact of channel and promotional activity.
• Experience of implementing attributions models within ecommerce businesses would be advantageous.

About Buy It Direct:

At Buy It Direct, we dare to be different. We’ve built this business from the ground up to become one of the UK’s largest and fastest growing online retailers turning over £250 million with a target of £500m over the next three years. We are proud of the products and services we provide across our six well recognised, award-winning online brands including Laptops Direct, Appliances Direct, Better Bathrooms and Furniture123. We listen, learn and challenge the status quo, paying attention to the details that matter and want to delight our customers by putting them at the heart of what we do, to really understand what matters to them.

Like what you see? Apply today!

Location: Headquartered at Huddersfield (but embracing agile home working!)

Job type: Full time, permanent

Salary: £50,000 per annum OTE

You may have experience of the following: Digital Analytics and Insight Manager, Digital Analytics Manager, Insight Manager, Customer Insight Manager, Data Analytics, Data Analyst, Business Intelligence, Business Intelligence Manager, Customer Insight, Data Analysis, Customer Insight Data Analyst, Market Analyst etc.

Ref: 95252