Head of Marketing

£50000 - £60000 per annum
04 Nov 2020
02 Dec 2020
Candidate Services
Marketing Disciplines
Industry Sector
Cleaning / Waste / Sanitary
Contract Type
Work Experience Level
Head of
Agency-side or Client-side
Client Side
Head of Marketing

As the Head of Marketing you will be responsible for leading the Marketing Team to execute the Marketing Plan through the delivery of effective campaigns and the development of digital platforms to achieve customer acquisition and development targets. Working closely with the sales team and as an integral part of the Senior Management team to deliver revenue and profitability growth.

Head of Marketing Responsibilities:

● Working as part of the Senior Management Team, to set, monitor and deliver the business principal objectives.
● Implement key deliverables set out in 2021 Marketing Plan within budget and contribute to future planning
● Achieve online sales growth across all platforms against target – including content marketing and SEO strategies, PPC campaigns and website improvement projects
● Drive new business development via lead generation, working closely with sales to establish effective market targeting and value propositions
● Oversee the management of margin performance through effective product management – including new product launches, category management, campaigns, and positioning on digital platforms to contribute to profitable growth
● Drive the ongoing performance and strategic development of the Andarta® brand portfolio
● Manage deliverables of marketing calendar - developing and executing product campaigns and tactical activities such as, promotions, sales collateral, communications, exhibitions
● Provide strategic leadership and ongoing support to direct reports
● Drive external/internal adoption of company branding, positioning and value proposition
● Work with Tender team to manage creation of content for quality response submissions
● Carry out market research and competitor analysis as required and work with the senior management team to identify market growth opportunities

Head of Marketing Requirements:

● Proven capability to develop and execute a product vision, strategy, and objectives in collaboration with business stakeholders
● Exceptional tender management capability, ideally public sector tender experience
● A background in sales and marketing which has provided an understanding of the commercial impact of marketing – ideally with experience of lead generation through telemarketing
● Understanding of strategic marketing activities and concepts within a B2B SME, such as the product lifecycle process and how to maximise growth and customer retention
● Demonstrable experience of delivering results by working closely with internal stakeholders and external agencies, and working directly with a sales team
● Management of B2B ecommerce
● Knowledge and experience of building and delivering a digital marketing strategy
● Experience in promoting product lines for new customer acquisition and generating customer loyalty and growth
● Management of large product ranges >5,000 SKUs
● Function and team management experience
● Degree and professional qualification e.g. CIM - desirable

About Arrow County Supplies:

We inspire cleaning professionals to rethink traditional approaches to deliver higher standards, improved team performance, regulatory compliance and sustainable working.

At Arrow we do things differently and provide not just exceptional, personal customer support and service, but also an insight led approach to ensure we understand your specific needs and objectives. We take time to conduct detailed investigations of current operations to help identify potential alternative ways of working or tooling. This helps you in the delivery of agreed business objectives, such as hygiene improvement or reducing costs.

Location: Shrewsbury

Job type: Full Time, 12 – 15 month Fixed Term Contract

Salary: £50,000 to £60,000 per annum

You may have experience of the following: Head of Marketing, Marketing Manager, Marketing Operations Manager, Senior Marketing Officer, Senior Marketing Manager, Senior Marketing Executive, Senior Marketing Specialist, Marcomms, Marketing Communications Manager, Marketing Specialist etc.

Ref: 95208

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