PIE Recruitment

Senior Brand Manager - Category Leader Consumer Goods

£50k - 60k per year
26 Oct 2020
23 Nov 2020
JN -102020-3042
Alice Swatton
Marketing Disciplines
Brand, Product Marketing, Strategy
Industry Sector
Consumer Goods, FMCG
Contract Type
Work Experience Level
Head of, Manager
Agency-side or Client-side
Client Side
Job Role
Brand Manager


This globally recognised FMCG powerhouse with a closet full of much-loved household brands are on the hunt for a Senior Brand Manager.

The business is going from strength to strength, with all of its brands sitting as category captains and owning up to 65% of the market. With some of the biggest brands in the sector, it’s no surprise that they’re in growth YOY. Sold in major high street retailers and top grocers, the world would certainly be a different place without the products this business provides.

This is a BRAND NEW ROLE for the team due to market growth in 2020. It will be a very diverse role with a huge portfolio of brands behind it and you will be responsible for a team of 2. With an energized team, collaborative work style, and the opportunity to work alongside some of the greatest marketers in the industry, this is not one to miss. 

So if you’re looking for an exciting new opportunity to step up into a more senior role with a global leader in the category, then this is the one for you.


  • Senior Brand Manager - Iconic Consumer Goods Brands
  • £50,000 - £55,000 plus Company Car and Bonus
  • Hertfordshire

We need a senior brand manager to spearhead and champion two huge market-leading brands in the UK. This is an ideal position for someone who is ready to take the next step up into a senior brand management role. You will need to have a strategic hat on at all times when working in this role, excelling in brand management, and also being a whizz with category data and insights. You'll be managing a team of two so it is vital that you've had previous experience in line management.

You will be responsible for:

  • Managing a team of 2 direct reports (JBM and BM). You will need to support and guide them in their careers.
  • Driving growth through brand planning and the development of strategic initiatives such as NPD launches and ATL/BTL promotional campaigns.
  • Analyzing category data and undertaking consumer research to find areas for development and growth. This includes undertaking competitor research and analysis to see how brands compare and can be improved
  • Managing brand PNL and forecast. You will be supporting sales teams and category teams with presentation and support material for customer meetings. .
  • Managing projects to ensure successful launches, monitoring targets, and regular reviews of performance.
  • Managing PR and design agencies
  • Working cross-functionally with Sales, Category, Operations, and Global Product / Marketing teams.


Qualification & Experience

  • Minimum of a 2:1 degree - Ideally in Marketing or Business
  • 3-5 Years Brand Management experience
  • Line Management experience is essential - Ideally 2 reports
  • Experience with P&L responsibility
  • Strong analytical skills and understanding consumer insights - experience with Neilson, Kantar IRI
  • Strategic thinker with high level of commercial & business acumen

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