Digital Performance Marketing Manager – Paid Social
Role: Digital Performance Marketing Manager – Paid Social
Location: Oxford – and will be office based.
Salary: Up to £41,000 based on experience
Benefits: Up to 50% bonus (yes, that’s not a typo and has been paid out at this level), free gym, healthcare, flexible hours (set around a core) and lots more.
Congratulations. As you’ve just landed a job which will probably see you end up annoying most of your friends.
And not just because they’ll be crazy jealous of you. Working for such a cool brand which produces amazing games. But because you’ll be living the dream.
You’ll be working in gaming (and I mean proper gaming, not gambling), for an independent house with a number of successful titles under their belt.
So clearly this isn’t EA or Bethesda… but you could tell that from the location, right?
Plus I said your friends would be jealous and annoyed… not trying to burn you at the stake.
With this firm, you won’t be suffering from burn out, as it’s not a business driven by shareholders and deadlines. In fact, they actually promote the fact you don’t need to do overtime!
They also don’t produce buggy, unfinished games and fix them in post. Instead they do a proper job and delay launch until such time as the product is ready. Which is probably why their games get top ratings.
So aside from the firm being cool, having great games, being good to their people and doing the right thing by their customers, why else might you landing this role annoy your friends?
Well, what you’ll be doing will have something to do with it. As you’ll be responsible for creating and executing digital campaigns to promote their ‘free to play’ titles.
This will principally be via Paid Social campaigns with a bit of PPC as well.
So you’ll be interrupting your friends enjoyment of YouTube, looking to hook enough interest in those critical 5 seconds before they smash the ‘skip’ button, so they come across and download the game.
Or vying for their attention amidst their status feed on Facebook, Instagram, TikTok and Twitter to achieve similar.
Trying to tempt them to head over to Google Play or Apple App Store and download what you’ve managed to bring to life in those campaigns. Through conveying not just how awesome the games are, but the fun they could be having on their mobile devices, whilst they also watch TV, commute or are deep in thought on the throne.
Focus on value
It’s important to note, whilst this is a digital acquisition role. Driving sign ups is just part of the challenge.
There’s a bigger emphasis on ‘growth’. By this we mean delivering the right kind of new customers, ones which become sticky and stay the games over time.
The games are monetised via in-app purchases as well as advertising. So value return can be achieved through either of those means.
But with so much of the player base being ‘free to play’, your targeting strategy for acquisition is incredibly important. Landing those sticky customers who will play and play is the key to delivering successful return on marketing investment.
You’ll have a data science team alongside you, helping you with the analytics to understand performance and also targeting models. But you’ll be the one feeding them instructions on what to measure and model so you can get the right insights. So you will need to know your way around data and statistics to make good use of the data.
What it takes to succeed:
- Be an independent thinker. Able to work your way round or through problems. Able to come up with decent solutions
- Be commercially minded. Able to draw together complicated strategies with lots of variables in a digital environment which is every changing and evolving. Keeping a keen eye on delivering results
- Be comfortable in a flat, unstructured environment which will give you a lot of freedoms. But where there won’t be a corporate rule book to follow in how you do things
- Be Leicester City, not Man City – You know what you’re doing and do a fantastic job of it, without all the flash and pomp which comes with the latter.
- Experience working for a digital first business, like one offering a mobile app or mobile games will be ideal
- You’ve got a decent understanding of digital performance marketing and paid social across the various platforms
- You understand the digital landscape – e.g. what changes are coming with IOS 14 around privacy and how you’d need to adapt so you can continue to drive impressive results without access to certain types of data
- Nice to have a passion for sports and knowledge of mobile gaming
- Analytical and numerical. You probably studied a numerical subject whilst in tertiary education
- Commercially sound – you can pull together proposals which are backed by projections. You can also dig into data to understand performance and come up with ideas for ways to optimise and improve results off the back of that.
Want to Apply? Here’s how:
If you’ve read all this, and seen their advert which contains the skills/experience required list and have got what it takes - you can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.
Or, for a chat and more information please contact me on:
Head of Recruitment – Digital & Marketing
Every application will receive a response