Intelligent People Ltd

Digital Marketing Manager/ B2B Marketing Manager

Location
London, England
Salary
£50000 - £65000 per annum + Bonus
Posted
14 Oct 2020
Closes
11 Nov 2020
Ref
8642GH
Marketing Disciplines
B2B
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
We're hiring a Digital Marketing Manager/ Performance Marketing Manager/ B2B Marketing Manager to own lead generation activity for this established business embarking on a digital transformation.
The Digital Marketing Manager/ Performance Marketing Manager/ B2B Marketing Manager is a brand-new role as the team grows. In the short term, you will focus on launching a new sales focussed website and integrating a business wide marketing automation platform.
This role is all about generating leads for the sales team - if you can create solid marketing qualified leads (MQLs) bonus' could be up to 100% of your salary!
The Digital Marketing Manager/ Performance Marketing Manager/ B2B Marketing Manager will:
*Develop, deliver, and manage the digital marketing strategy across all platforms within the organisation.
*Develop, deliver, and track all digital marketing campaigns across all digital channels, including website, CRM, email and social media accounts.
*Be responsible for managing the website and implement the digital strategy across SEO, PPC, keywords, adwords, Google Tag Manager, etc.
*Utilise the Marketo platform and understand how to best optimise the user experience and functionality of the website.

The Digital Marketing Manager/ Performance Marketing Manager/ B2B Marketing Manager must have:
*Proven Digital Marketing experience within a B2B start-up setting, or a similar role where you've owned multiple functions.
*Demonstrable understanding and capability in using Marketo or similar marketing automation tool.
*Clear ability to wear multiple hats - hands on execution, optimisation, tactical planning, managing relationships with platforms etc.
*A passion for start-ups and self-driven to understand the underlying industry and trends.
*Strong communications skills and an excellent commercial understanding

This is an exceptional opportunity for a talented Digital Marketing Manager/ Performance Marketing Manager/ B2B Marketing Manager to join a billion-dollar global business as it expands in the UK. With a full benefits package including health care, additional pension contribution and a bonus paid twice a year of up to 100% of base salary.


Intelligent People is a specialist Digital Marketing Manager recruitment agency.

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