EMR

Website Marketing Manager

Recruiter
EMR
Location
London, England
Salary
Benefits
Posted
13 Oct 2020
Closes
10 Nov 2020
Ref
125369
Marketing Disciplines
Digital / Online Marketing, Ecommerce
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side

Responsibilities:

  • Develop and manage the content calendar for the website and social channels
  • Responsible for CRO and UX strategy - from data-driven ideation, execution, reporting and analysis
  • Manage planned and ad-hoc website content change requests and updates, including posting a regular stream of news articles to our websites, ensuring full optimisation (tagging, meta descriptions, links etc)
  • Conduct extensive testing for a number of website build and migration projects
  • Work with the wider team and external agencies to optimise sites
  • Provide ongoing recommendations to deliver on key metrics and KPIs through continuous website testing (A/B and MVT) and user experience improvements
  • Documentation of all tests run and analysis of learnings to serve as a knowledge bank of proven best practice
  • Manage SEO and all content creation
  • Monitor, analyse, and act on data to improve acquisition, engagement and conversion rates
  • Benchmark against competitor websites
  • Provide adhoc project support and/or management as required
  • Work closely with other teams who are driving paid traffic to the website
  • Monitor leads end-to-end from lead capture on the website through to becoming a customer

Requirements:

  • Strong website management experience (including in-depth experience of the WordPress CMS)
  • Experience in SEO and CRO is essential
  • Proven UX optimisation and web A/B testing strategy creation experience
  • Strong digital marketing project management capability, and demonstrable experience of being a key project stakeholder in web-based projects
  • Strong working knowledge of Wordpress, Photoshop, Illustrator and/or InDesign
  • Organised team player with a can-do attitude, who can communicate and collaborate across departments and levels of the organisation
  • Degree or a higher education qualification
  • UK experience is essential

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