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Marketing Automation Executive / Senior Executive (Marketo)

Marketing Automation Executive / Senior Executive (Marketo)

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Your company and team

Your award-winning international financial services consultancy is well known in their industry. A company that values their biggest asset… its people. Who advise one quarter of the FTSE250 and half of the FTSE100 firms.

Your role sits within the Marketing Operations team, which is comprised of six people, as part of a wider 40-strong Marketing and Business Development department and it will report into the CRM Manager.

You will experience manage the companies Marketo environment including building templates, managing workspaces and designing nurture programmes while supporting the Marketing Campaigns team in their efforts to roll out a successful marketing campaign.

Responsibilities

As the Marketing Automation (Marketo) Executive you’d be responsible for driving the success of the marketing automation (currently Marketo) supporting the implementation, adoption, success, support and ongoing use of Marketo.

Your particular focus will be to:

  • Ensure that all of thearketo workspaces / templates / integrations meet the requirements of the team, working with agency support where necessary

  • Work with the wider marketing team to design the email marketing strategy and continually evaluating and reviewing.

  • Oversee email deliverability rates and aim for continuous improvement of this, both through a successful email sending and segmentation strategy, and working with IT where necessary

  • Be responsible for execution, including segmentation, testing and deployment of the email marketing strategy

  • Be responsible for day to day running of the system including (but not limited to) creating and managing forms (including the preference centre), landing pages and nuture programmes

  • Monitor live automation journeys and make recommendations for how to adapt and optimise them

  • Support the CRM manager to integrate Marketo with the CRM (MS D365) and assist in the integration of additional platforms into Marketo

  • Support the companies Delta’s marketing automation tool (ClickDimensions) on an ad-hoc basis, working with their agency as needed

  • Support and develop lead generation and management initiatives in Marketo such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing to help us to identify and allocate new business leads

  • Understand and evaluate campaign metrics, develop benchmarks, and support the reporting of campaign performance

  • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth

  • Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards

  • Work closely with the Marketing Operations team to ensure Marketo bugs and troubleshooting are logged, processed and assigned correctly

  • Support Marketo users on day-to-day queries (first point of escalation)

Your skills

  • Demonstrable experience in a Marketo focused role, preferably within B2B professional or financial services

  • Marketo administration essential

  • Good project management skills – prioritising, planning and organising workload

  • Excellent analytical and data skills

  • Able to communicate technical information to non-technical people

  • Good at working on simultaneous projects, while working to tight deadlines and being calm under pressure

  • Ability to train individuals

  • A good understanding of GDPR, Digital Privacy regulations and marketing automation best practice

Technical Skills

  • Microsoft Office suite (including Microsoft Teams)

  • PowerBI desired but not essential

  • Microsoft Visio desired but not essential

  • Experience of wider Marketing Technology (CRM, Online event platforms etc.) desired but not essential

Your benefits

Currently the core benefits package includes:

For you:

  • Professional study support (where applicable)

  • Access to internal Wellbeing, LGBTQ+, Multicultural and Women’s networks

For your family:

  • Life assurance, income protection, enhanced maternity/paternity/adoption and shared parental leave

For your health:

  • 26 days annual leave (pro-rata for part-time working) plus bank holidays (most of which can be taken flexibly!) with options to buy & sell holiday

  • Private medical insurance

  • Discounted gym memberships, critical illness and dental insurance

  • Eye care vouchers

  • Cycle to work scheme

  • Digital GP services

For your wealth:

  • Competitive pension scheme

  • Discretionary bonus scheme

  • High street discounts

  • Season ticket loans

For others:

  • Volunteering opportunities

For the environment:

  • Electric vehicle salary sacrifice scheme (qualifying period applies)

Job Overview
Category
Category not defined
Job Type
Permanent
Consultant