Intelligent People Ltd

Head of Marketing

Location
London, England
Salary
£70000 - £90000 per annum
Posted
07 Oct 2019
Closes
04 Nov 2019
Ref
8222GH
Marketing Disciplines
B2B
Industry Sector
Data Services
Contract Type
Permanent
Work Experience Level
Head of
Agency-side or Client-side
Client Side
Head of Marketing / VP of Marketing / Marketing Lead needed by an award winning B2B proptech start-up.

Reporting directly into the CEO, the Head of Marketing/ VP of Marketing / Marketing Lead will plan and execute every aspect of marketing within the company's next phase of growth and beyond. You will be leading a small team initially to drive and convert demand across the globe within a market full of potential.

They have recently started international expansion and are looking to continue the next phase of their growth following a successful series A funding round of £5m.


The Head of Marketing / VP of Marketing / Marketing Lead will:
*Deliver Marketing Qualified Leads to the Sales team in order to ensure achievement of the business plan.
*Comfortably create comms for internal stakeholders and potential investors
*Define and execute entire marketing campaigns and activities across relevant channels.
*Take full ownership of all KPIs relating to customer acquisition and retention.
*Establish a customer reference programme by developing the company's library of case studies.
*Lead a unified approach to the design and aesthetic of our online and offline customer experience.
*Build a valuable network of strategic partners.

The Head of Marketing / VP of Marketing / Marketing Lead must have:
*Proven experience growing a B2B Saas brand across any sector, such as eCommerce, media, fintech, edtech, healthtech, finance, travel, marketplaces, etc.
*Very strong numerical and analytical skill to measure activity and drive performance.
*Comfortable in an unstructured start-up environment.
*Very strong digital acquisition experience, across all channels, with ideally broader experience across brand, partnerships and channel marketing.
*Great campaign management.
*You are an outstanding communicator, both written and verbal.
*The ability to take complex ideas and turn them into a simple narrative that engages audiences at every level.
This is an incredible opportunity for a Head of Marketing / VP of Marketing / Marketing Lead to join a leading tech start-up and shape the marketing strategy within a rapidly growing sector.

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