SEO Marketing Manager Stoke on Trent – Hybrid working arrangements but must be local to the office. Permanent, full time (35 hours per week Monday – Friday) £35,000 + performance and annual bonus Our client is a leading organisation formed over 20 years ago and provide a range of digital software solutions to a specialist industry sector. Award winning and have a strong market share within their sector. As part of the business model, they also operate a marketing agency specialising in PPC / SEO and digital marketing for their clients.Due to continued growth and development within their strategic plans they are looking to expand within their marketing team for a SEO Marketing Manager.The role of the SEO Marketing Manager is such a desirable role and will suit someone who has worked with clients on SEO and PPC marketing initiatives. In this pivotal role, you will be responsible for spearheading the clients SEM efforts. This entails developing and executing winning strategies that generate significant traffic, revenue, and ROI for my clients customers. You will become a digital marketing authority, managing client accounts with expertise in budgeting and strategic development. Your goal is to elevate their online presence and help them achieve their digital marketing objectives. Furthermore, you will foster a collaborative working environment. This includes building strong relationships with new clients, collaborating seamlessly with the extended team, and providing effective leadership to executives and apprentices. To thrive in this role, you will possess extensive experience in client account management and SEM. Your proven track record demonstrates success in driving exceptional results through SEO and PPC campaigns. Additionally, you possess an in-depth understanding of the digital landscape, including comprehensive knowledge of digital marketing best practices and the ever-evolving digital world. Strong leadership and communication skills are also essential, allowing you to effectively lead a team, manage client relationships, and communicate with diverse stakeholders. Key Duties to include: 

• You would have the accountability of establishing robust and enduring relationships through delivering outstanding digital marketing experiences to our clients customer.
• Collaborating with internal stakeholders, you will ensure effective and efficient performance management of your accounts as well as the accounts of your direct reports.
• Your role would involve crafting campaigns by closely collaborating with clients to comprehend their requirements, identifying the most relevant KPIs, and subsequently creating or adjusting SEM strategies accordingly.
• Additionally, you would oversee the development and workload of digital marketing executives, providing support to help them achieve both their personal and clients’ objectives.
• Regular catchups with the digital marketing team will be conducted to exchange ideas, discuss trends or alterations, and assess campaign performances.
• Collaborating with the sales team as needed and coordinating with the web development team for necessary changes are also integral aspects of your responsibilities.

 In order to be considered for the role of Marketing Executive you will: 

• Ideally at least 3 years’ experience in SEM management or a similar role
• Good knowledge of SEO and SEM principles and best practices
• Have experience in line management
• Confident in customer service
• Have a good understanding of digital marketing practices
• Excellent written & verbal communication
• Comfortable giving short presentations and reporting data analysis to different audiences
• Demonstrate a passion for all things digital
• Good understanding of website analytical tools such as Google Analytics, Search Console and SEM Rush

 In order to be successful in the role of Marketing Executive you will:

• Strong organisational skills, with the ability to multitask
• Able to work independently as well as being a team player
• Positive ‘can do’ attitude
• Strong attention to detail
• Confident in making decisions
• Data-driven & analytical
• Knowledge of the automotive industry (beneficial)

 In return the company offer a relaxed but supportive working environment. Hybrid working options and a culture that would make you want to work from their office! Values driven organisation who cannot praise enough, and the management often treat the whole office to lunch! Competitive salaries, enhanced holiday packages, medical plans and endless training and development opportunities!!This is an incredible opportunity for anyone looking to join a fantastic, values-based employer who genuinely cares about their people. To find out more information, call Safer Hand Solutions and ask for Jo Glover, or apply to day to be considered for the role. Please note, Safer Hand Solutions are acting as an employment agency on behalf of a client and by applying you agree to register with us and for us to hold your details on file. Due to the volume of applications, we will only contact applicants who have been successfully shortlisted, but may contact you in regards to any other suitable vacancies.