Campaign and Database Marketing Specialist
This new role comes to market with four principle tasks - Demand Generation, Lead Management, Database Management and Partner Marketing support.
DG - Drive and support specific DG activities and work with the digital team to ensure integrity and joint alignment
Lead - Manage and allocate all inbound leads, deliver lead reporting and work with sales thus ensuring consistency across the business
Database - Identify data extracts for specific campaigns and are GDPR compliant
Partner - Provide support for channel partner programs and manage MDF, follow through for approval etc...
* Experienced in all the above from a b2b tech company or agency
* CRM knowledge a must (SFDC)
* Lead nurturing and lead scoring a must
* Must be up to speed with the latest GDPR guidelines and how they effect business.