Talent Search

Marketing Manager

Talent Search
Southampton, Hampshire
22 Aug 2019
03 Sep 2019
Marketing Disciplines
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side

A fantastic opportunity has arisen for an experienced and hands on B2C marketer to join a leading consumer organisation as a Marketing Manager.

The role will involve creating and implementing innovative and effective campaigns in order to improve market awareness and conversion rates.

Role and responsibilities:
·    Be responsible for the website - ensuring it is always up to date and engaging
·    Manage a small marketing team
·    Manage and participate in the production of inspiring & engaging off and online content and design, ensuring accuracy
·    Create and lead on effective campaigns, with a collaborative approach.
·    Develop & manage segmentation plans
·    Own the plan, marketing activity schedule & ensure the timely delivery of all campaigns
·    Work with the Data Analyst to ensure the use of all data sources to guide decision making
·    Manage third party suppliers and publications to ensure that placed promotions are created in to achieve the best results
·    To manage the external PPC and SEO agency to monitor and maximise results.
·    Define & execute the CRM strategy 
·    Coordinate all loyalty schemes & promotions, measuring their effectiveness and creating new concepts.
·    Constantly search for new opportunities to increase the market awareness and reach 

Skills and experience required:
·    Previous marketing experience in a similar marketing role.
·    strong understanding of PPC campaigns
·    Excellent understanding of SEO and tools to measure the performance of the company’s website. Including extensive use of Google Analytics 
·    Extensive experience of using CMS & CRM
·    Can effectively manage a small team of people - previous managerial experience
·    Excellent organisation skills, must also be able to multi-task and work to tight deadlines 
·    Must be self - motivated, attitude is key
·    Clear and confident communicator both written and spoken
·    Excellent attention to detail

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