Digital Marketing Assistant - Luxury Food Brand

Cirencester, Gloucestershire
Up to £24,000 plus performance bonus
16 Aug 2019
13 Sep 2019
Marketing Disciplines
Digital / Online Marketing
Industry Sector
Contract Type
Work Experience Level
Assistant / Graduate, Executive
Agency-side or Client-side
Agency Side

Digital Marketing Assistant - Luxury Food Brand
Up to £24,000 plus performance bonus

Are you a graduate in digital or online marketing looking for a fast-growing company in which to develop and use your creative and analytical skills? We are a small, rapidly expanding, fine food company, based in the Cotswolds, selling gourmet products internationally through online, wholesale and retail channels. This is a new role that will assist in both our eCommerce and digital marketing activities

The successful applicant will be assisting the online sales and marketing functions by analysing digital marketing data on our domestic and international eCommerce platforms and assisting the digital marketing and social media activities in our marketing department.

The Digital Marketing Assistant Role:

Reporting jointly to the Amazon E Commerce Manager and Head of Marketing the purpose of the role will be to:

+ assist in the increase of the sales of products through analysing data from our eCommerce platforms
+ provide creative and engaging digital marketing activities to enhance our marketing activities

Key Accountabilities:

eCommerce activities:

+ Provide support for all online platforms
+ Work on Google SEO for all websites looking at areas such keyword research/analysis, updating meta data for appearing in SERP’s to increase CTR, monitoring crawl errors via Google search console, landing pages for improved user journey and provide feedback and recommendations of findings
+ Analyse, monitor and report weekly on departmental KPIs
+ Optimise content through A/B testing campaigns across all e-commerce platforms
+ Monitor activity to ensure that the platforms compete competitively in terms of pricing, performance and ROI
+ Work on Affiliate marketing strategies to reach out to new publishers, approve/reject new Affiliates and validate commissions via AWIN (Affiliate platform)
+ Work with Affiliate publishers to promote new products and promotions
+ Monitor Google PPC recommendations and performance across 3 websites
+ Analyse Amazon activities, reviewing wholesalers and resellers and study the impact on the Buy Box
+ Conduct Amazon optimisation globally across 9 countries including Amazon Stores, Sponsored products/brands, enhanced brand content, SEO and competitor analysis
+ Respond to messages from Amazon customers
+ Display advertising for both re-targeting and pre-targeting for brand awareness and increasing sales

Digital Marketing activities:

+ Implement the social media strategy with regular posts across 4 channels
+ Write and optimise content for the website and social networking accounts, Instagram Facebook, Twitter and LinkedIn
+ Edit and post videos, podcasts and audio content to online sites and other channels

Skills & Experience: 

+ Degree in online or digital marketing or professional qualification (IDM/CIM)
+ Strong working knowledge of SEO, Google Adwords & Analytics
+ Strong analytical skills and understanding of data plus knows how to affect the numbers (AOV, Sessions, CRO, ROI)
+ Wordpress experience highly desirable
+ Mailchimp experience 
+ Experience of using social media channels
+ Creative and able to write engaging copy.
+ Ability to use Adobe suite preferred (Photoshop and InDesign)
+ Highly organised approach, ability to pro-actively manage workload, prioritise and multi-task
+ Excellent written and verbal communication skills
+ Thrives in working as part of a team
+ UK driving License (due to office location)

Remuneration Package:

+ Salary: Up to £24,000 per annum depending upon experience
+ Bonus: Dependent upon company and individual performance, paid annually
+ Pension
+ 28 days inclusive of Bank holidays
+ Hours of work : 8.30-5.00pm
+ Office location: South Cerney; 3 miles from Cirencester and 12 miles from Swindon

Your Background / Previous Roles May Include:
Digital Marketing, eCommerce Marketing, Online Marketing, Junior Digital Marketing Executive, Graduate Marketing Executive.

Interested? Apply here for a fast-track path to the Hiring Manager

Application notice... We take your privacy seriously. When you apply, we shall process your details and pass your application to our client for review for this vacancy only. As you might expect we may contact you by email, text or telephone. Your data is processed on the basis of our legitimate interests in fulfilling the recruitment process. Please refer to our Data Privacy Policy & Notice on our website for further details.

If you have any pre-application questions please contact us first quoting the job title & ref. Good luck, Team RR.

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