Conversion Optimisation Analyst
- Long-standing Luxury Brand.
- Competitive Pay and Benefits Package.
- Warm Culture with Family Feel
A luxury British retailer with over 130 years' of heritage is now opening its doors up for an eCommerce/digital CRO Analyst to join the team. This is a new hire for the business, as they look to utilise their data in a more efficient way to increase online conversions, decrease abandonment rates, and ultimately - increase profit! You will be the first hire within analytics and reporting into the Online Trader. As this is a standalone role, we're looking for a pro-active, experienced, confident individual who is going to promote best practices, and want to take the business forward in terms of the information you can get from data, and how it can be used to influence business decisions!
What you'll be doing
This role hasn't been entirely mapped out which makes it all the more exciting. There will be an element of adding certain responsibilities based on your experience and the tools you are able to use. You'll be confident in making suggestions to improve data capture, be that tools to use or models to put in place.
You will raise relevant business questions alongside the rest of the team and senior stakeholders, and produce actionable insights. You'll be keen to get to really understand the customer base - what are they buying? Where are the up-selling opportunities? How do we engage our audience online? Getting to know your competitors will be really important to you so that you're able to keep up with trends within the industry. This role will also see you managing the activity and relationship with 3rd party CRO partners in delivering programs relating to enhanced user experience.
This role will fit nicely for someone who has solid Digital ability with a passion for data and Analytics. You will be utilising the GA platform, engaging with internal stakeholders to define and deliver output which is both analytically robust and commercially focused. Working alongside the Trading and Merchandising teams to capture Market, Competitor and Customer Insights.
What experience you'll need to apply for the role
- Google Analytics / Adobe / IBM analytics experience.
- Solid A/B – MV Testing experience.
- Ability to use visualisation software (e.g. Tableau, Power BI, Data Studio) desirable but training offered.
- Excellent stakeholder management skills.
- Online luxury/fashion/retail experience is a huge plus.
- Strong Excel skills are advantageous.
You will be rewarded with a salary in line with your level of experience, as well as a competitive benefits package. All of these can be discussed on application.
Get in touch with Rina on 01179 269 530 for more information!