Talent Search

Content Marketing Executive

Recruiter
Talent Search
Location
Croydon (London Borough), London (Greater)
Salary
£30K
Posted
08 Aug 2019
Closes
05 Sep 2019
Ref
VR/08970
Industry Sector
Business Services
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Client Side

Content Marketing Executive

A great opportunity has arisen for a well-rounded Marketing Executive with experience in running end-to-end campaigns and excellent content writing skills  to join a well established and growing organisation.  The role will involve creating copy for all different types of media including email, DM, social media, blogs, white papers, video transcripts and internal and external comms.

Role and responsibilities:

·    Work across marketing and sales functions to deliver an effective content marketing strategy and editorial plan

·    Responsible for content marketing initiatives to drive traffic, engagement and leads that deliver brand awareness and drive new business acquisition and customer retention.

·    Management and execution of social media campaigns to drive lead generation and brand awareness.

·    Write compelling, informative content for blogs, articles, white papers, social updates etc.to drive brand awareness

·    Work with the Digital Marketing Manager to steer online content to generate new business leads

·    Support the Marketing Managers in the planning and execution of marketing campaigns

·    Monitor and measure marketing activity and analysing results to make future improvements

·    Brief designers

 

Skills and experience:

·    Excellent content creation and copywriting skills in a B2B environment

·    Editorial mindset to understand what content an audience consumes and how to create it

·    Experience of using WordPress

·    Knowledge of SEO strategy

·    Experience of managing B2B social media campaigns (in particular LinkedIn)

·    Analytical skills including Google Analytics

·    Excellent attention to detail

·    Excellent time management skills

·    Excellent organisation skills, must also be able to multi-task and work to tight deadlines

·    Must be able to work independently as well as within a team

·    Excellent interpersonal skills and a positive attitude

 

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