Intelligent People Ltd

Head of CRM

Location
South West London, London, England
Salary
£60000 - £65000 per annum + additional benefits
Posted
06 Aug 2019
Closes
03 Sep 2019
Ref
JO0000008120
Marketing Disciplines
B2C, CRM, Marketing
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
A Head of CRM / Customer Retention Marketing Manager / CRM Lead is needed by high growth eCommerce platform which is expanding internationally!

The Head of CRM / Customer Retention Marketing Manager / CRM Lead will be given the opportunity to own and implement the entire CRM strategy, with the mission to increase targeted engagement, customer lifetime value and retention. You will take full ownership of CRM from lifecycle comms, through to re-engagement and growth.

Head of CRM / Customer Retention Marketing Manager / CRM Lead will:

* Define and deliver the CRM strategy
* Gain understanding of customer needs through insight, segmentation & data analysis
* Develop and deliver campaigns, communications & site content
* Drive data analysis and apply Test & Learn principles to CRM
* Develop the loyalty and retention offering
* Devise a customer retention strategy
* Build and lead a small team

Head of CRM / Customer Retention Marketing Manager / CRM Lead must have:

* Strong CRM Marketing experience from any industry such as Marketplace, eCommerce, subscription platforms, B2C, FMCG, Travel, Media, Consumer Goods etc.
* 4+ years experience with CRM and implementation of CRM strategies and campaigns
* Proven success in delivering growth via CRM
* Experience driving customer insights from data and analytics
* Great interpersonal and communication skills
* A sense of ownership and pride in your performance

This is a fantastic opportunity for a Head of CRM / Customer Retention Marketing Manager / CRM Lead to join an exceptionally talented team and have the ability to make a huge impact across the growth of the company.

Intelligent People is a specialist Head of CRM recruitment agency.

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