Global CRM Manager - Leading Fashion Brand - North East

Newcastle Upon Tyne, Tyne and Wear
£££ Competitive salary + benefits
25 Jun 2019
23 Jul 2019
Marketing Disciplines
Industry Sector
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Job Role
CRM Manager

Do you want to work for a British fashion brand, still family-owned but with global presence?

Could you build a CRM system from the bottom up, effectively establishing your own processes from day one?

I am looking for independent self-starters only - there is real opportunity here to make your mark on this north-east based heritage brand. 


  • Power user of the core CRM data system and compliant processes.
  • Responsible for regional data standardisation, validation and de-duping activities, including Regional DSR and GDPR requests.
  • Responsible for the accurate and timely production and dissemination of regional CRM reports.
  • Working with Business Process Owners and ensure compliance within Brand and at retail.
  • Responsible for standard and bespoke selections for the region covering both email and direct mail.
  • Create relevant 121 communications across the region by understanding customer behaviour and global CRM profiles.
  • Co-ordinate and plan alongside the Global Ecom & Digital Manager lifecycle programs across different CRM multichannel campaigns (DM, e-mail, SMS, Social Media).
  • Implement and build multi-level programs and specific actions and journeys for different customer profiles.
  • Drive and continually develop e-CRM email communications personalisation.
  • Work with the Global Ecom & Digital Manager to aggressively analyse and report on campaign effectiveness.
  • Proactively make recommendations for campaign improvements & efficiencies.
  • Demonstrate ROI on key initiatives.
  • Utilise and create timely and accurate CRM reporting to manage performance and ensure the continuing success of various projects.
  • Work to develop scalable acquisition programs and partnerships with a view to database growth, focusing on the future development of a loyalty programme
  • Reports: You will have one direct report and will report directly to the Global Ecommerce & Digital Manager


  • Robust CRM experience from another retail business, premium a plus
  • Has managed data selections and campaigns at an operational level preferably through CRM data systems – direct experience of using query based, relational database systems is an advantage
  • Delivered data driven marketing communications – email and direct marketing, social campaigns
  • Technical experience of current best-practice email builds and personalisation devices
  • Able to manage and co-ordinate people across different departments for a common goal

This is a fantastic opportunity for an CRM Manager/Exec to develop their skills, in an environment and culture that supports your personal development.

Please send your CV quoting reference 11/15384/7

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