Job Title:Social Media and Content Manager Location:Manchester City Centre Salary:Competitive (DOE)Are you a candidate who has experience of managing a range of social media channels? Do you have direct experience across paid social campaigns and producing your own content and videos? The Recruitment Co. are currently recruiting for one of our key clients in Manchester and this could be the opportunity you are looking for.The Responsibilities:

• Establish, drive and manage a coherent integrated social media strategy, using the full mix of digital acquisition techniques
• Focus on lead generation through all social media channels
• Develop and maintain a well-structured creative social media calendar focusing primarily on LinkedIn, X and Instagram to build brand engagement and income streams. There is also the opportunity to expand into TikTok and You Tube
• Creating compelling copy and content for all social media channels to ensure consistency with our clients brand and tone across the firm
• Filming timely videos or podcasts on pressing topics and breaking news relatable to the sector
• Capturing video and imagery content for significant events and campaigns the firm is running
• Fully understand our clients target audience across the whole firm on the main social media channels and execute creative social media campaigns to appeal to them
• 8. Analyse the success of campaigns, translating data into recommendations and plans for revising the social media campaign activities
• Must be able to demonstrate ROI on all paid campaigns executed
• Utilising automation platforms for the seamless execution of content across all channels, and strategically scheduling content releases for maximum reach (sprout social is currently used)
• Manage partnerships with influencers / ambassadors when required and source new partnerships and ensure such relationships provide the necessary ROI
• Work closely with the Marketing Managers to create engaging and effective social media campaigns by utilising video, influencers and paid social with the aim to generate leads
• Implement a creative content calendar for specific departments
• Work closely alongside the Senior Marketing Manager and Director of Marketing plus our clients retained digital agency (I-COM) to ensure all digital campaigns are aligned
• Monitor competitor activity and responding accordingly

The Person:

• Minimum of 3 years + proven social media marketing experience in a similar social media role, either B2B or B2C
• Highly experienced in delivering both organic and paid social media activity and campaigns
• To have experience on reporting on KPIs and ROI in lead generation for successful social media campaigns and be able to demonstrate this experience
• Understand how organic content can also support any paid campaigns
• Excellent experience in managing multiple social media channels and in developing effective and creative social media strategies and campaigns
• Proficient in creative content creation across various platforms including experience of using tools such as Canva and the ability undertake video and podcast filming and editing
• Experience of executing influencer campaigns
• Experienced in using analytics and monitoring to report on the success of both organic and especially paid social campaigns and the ability to compile reports to make informed recommendations and show ROI
• Excellent interpersonal skills with the ability to communicate confidently in a corporate setting
• Adaptable and comfortable working with changing priorities and deadlines

Please note that The Recruitment Co. are an equal opportunities employer CPProfessional

The Recruitment Co. is an equal opportunities employer and we’re committed to diversity and inclusion in the workplace.