Senior CRM Analyst

England, London
£50000 - £60000 per annum + excellent benefits
21 May 2019
18 Jun 2019
Marketing Disciplines
Industry Sector
Contract Type
Work Experience Level
Agency-side or Client-side
Agency Side
Job Role
Data Analyst



This data driven loyalty marketing agency is looking to appoint an experienced Senior Analyst to work on a global retail client, providing insights and analysis around loyalty scheme performance.

In this role you will be employing both SQL and SPSS (soon to be R and/or Python) to measure the performance of a global loyalty scheme, and in turn unearth insights around their customer base. For this, we require someone with a strong background in statistical CRM analytics, in particular, skilled in modelling.

You will work as part of a team of Analysts, reporting into the Head of Analytics, who in turn reports into a newly appointed Director of Analytics. Both of which have strong, credible backgrounds in customer and marketing analytics form both agency and client side, bringing a wealth of knowledge around the use of insights to drive decisioning.

This is a great opportunity to work for a medium sized business, with global reach, supporting one of the world's largest retailers on an international scale. Being part of a small team such as this, also give you the opportunity (as a Senior Analyst) to guide, mentor and even formally mange Analysts (if you so wish) as well as work closely with senior leadership at this international Retail giant.

POSITION - Senior CRM Analyst

LOCATION - Central London

SALARY - £50k - £60k plus benefits & 5% - 10% bonus


  • Educated to degree level in a numerate subject
  • Proven experience of working in an agency in a CRM analytics or customer insight role
  • Strong programming skills using SQL and EITHER R, Python, SAS or SPSS
  • Skilled in statistical analytics, leveraging techniques such as segmentation, logistic regression and CHAID modelling, manipulating large transactional database to derive insights
  • Excellent presentation and communication skills
  • Excellent communication skills in order to liaise with clients and internal colleagues


For further information or to apply please contact:

Kate McDermott
Managing Consultant - Blue Pelican Marketing
01892 507129

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