Senior Data Strategist / Senior Data Planner

England, London
£55000 - £65000 per annum + Excellent benefits
21 May 2019
18 Jun 2019
Marketing Disciplines
Analysis, CRM, Database, Digital / Online Marketing
Industry Sector
Agency, Digital Agency
Contract Type
Work Experience Level
Agency-side or Client-side
Agency Side

Senior Data Strategist / Senior Data Planner

** Times Top 10 Places to Work 2019 **

This top London digital marketing agency is looking to bolster its Insights function with a Senior Data Strategist. You will need to be experienced, as this role is a lead position guiding and mentoring more junior members of staff and leading on multiple big brand clients.

You will have a strong background in leveraging and delivering value to loyalty programmes and multichannel CRM campaigns, through data planning, ensuring strategic coordination, delivery and planning of CRM insight and analysis activities - working towards delivering a truly aligned CRM vision.

You will need to be experienced in driving data strategy across all channels and touch points moving from traditional DM, email and SMS channels to a connected communications plan encompassing digital media including social, mobile and website.

A very exciting time to be joining this agency, who have recently appointed an experienced and well-respected Director, charged with growing their analytics and data offering.

Key knowledge and aptitudes required are:

The ability to communicate effectively with clients.

Organization and management of own time and work load.

Passion for data strategy and using this to drive targeted customer marketing.

POSITION - Senior Data Strategist / Senior Data Planner


SALARY - £55k - £65k

Skills required;

  • Proven background in data planning / strategy from either client side or agency
  • CRM and loyalty experience seen as a huge benefit
  • Experience in multi-channel campaign planning
  • Solid understanding of CRM systems, processes and analytics platforms
  • Consumer direct marketing experience (database marketing / loyalty / CRM / acquisition and retention marketing
  • Superb communication, engagement and influencing skills in dealing with both internal and external stakeholders
  • Hands on knowledge of web analytics, data visualisation, data analysis (SAS) or social analytics tools would be hugely advantageous


For further information or to apply please contact:

Kate McDermott
Managing Consultant - Blue Pelican Marketing

01892 507129

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