EMR

Digital Marketing Manager

Recruiter
EMR
Location
England, Surrey
Salary
£40000 - £47500 per annum + Bonus + Benefits
Posted
10 May 2019
Closes
23 May 2019
Ref
1631022
Marketing Disciplines
Digital / Online Marketing
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
Job Role
Digital / Online

Responsibilities:

  • Create and implement the acquisition marketing plan (on and offline) in line with the wider marketing strategy and plan
  • Manage the acquisition budget and assign to tactics as per acquisition plan
  • Manage the Google and Bing PPC accounts including regular performance audits and testing to optimise spend
  • Manage social advertising campaigns, including facebook - aligned with the organic social marketing plan
  • Work with marketing assistant on SEO to improve rankings for key search terms
  • Generate leads from email using DotDigital
  • Plan and implement a testing and improvement programme to improve conversion
  • Manage the Google Analytics account and report on clicks, quotes, conversions - working closely with the analytics and pricing team
  • Be the source of truth for Google Analytics and ensure all members of the team can access and report on the data they need
  • Manage affiliate and affinity partnerships
  • Assist with website projects and create landing pages for digital campaigns

Requirements:

  • Acquisition focused marketing role (On and offline)
  • In-depth knowledge of Google and Bing advertising programmes (PPC, display etc.
  • In-depth knowledge of the facebook advertising programme
  • Experienced in SEO - demonstrate a clear understanding of SEO principles and how to implement them
  • Confidence working with third parties such as affiliate managers and partners

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