Global Marketing Campaigns Manager - Demand Generation

England, London
£60000 - £70000 per annum + Bonus + Benefits
02 May 2019
29 May 2019
Marketing Disciplines
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side


  • Develop a quarterly plan, with multiple campaigns running simultaneously, allocating budget in order to generate ROI and achieve the region's revenue targets
  • Deliver in-depth campaign performance analysis, demonstrating lead conversion, ROI against an allocated marketing budget and evaluation against KPIs
  • Analyse existing customer data to identify cross-sell opportunities within the region
  • Keep a close eye on industry trends, identifying opportunities to target new customers and markets with our products and services
  • Develop campaign messaging and creative assets to achieve various marketing KPIs
  • Work closely with the digital marketing team members to execute campaigns and gain insights on performance to optimise and deliver greater results
  • Manage and liaise with an array of suppliers, including translation agencies, designers and industry organisations
  • Collaborate with industry organisations to support their initiatives which may include event management


  • Strong knowledge of best practices in B2B lead generation across the full range of digital marketing channels, including content marketing, affiliate partnerships, email, social media, virtual events/webinars, pay-for-performance ads, SEO and SEM
  • Superior organisational, written, oral, project management and quantitative skills
  • Ability to "self-start" and "lead from within" by enlisting the support of colleagues at all levels of the organisation, seeing projects through from start to completion, and socialising results and requirements across Reuters
  • A creative and entrepreneurial approach to marketing; the ability to think beyond today's trends to effectively market our suite of products to a new customer base
  • Commitment to a consistent practice of "test and learn" and continuous improvement, while leveraging emergent trends
  • A dual-minded approach: highly creative and entrepreneurial but also process-driven, and rely heavily on data to make decisions
  • Comfortable working in a truly global and forward-thinking environment, juggling multiple priorities, interacting with people at all levels of the organisation and across multiple functions and geographies

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