Email Marketing Manager
We have an excellent opportunity for a talented and experienced Email Marketing Manager to spearhead the email marketing strategies of our client, a multi-award winning, highly reputable digital marketing agency. This is a brilliant role to join a tight knit team who deliver an integrated online marketing service to their clients, with each employee adding a layer of dedication, expertise, and fun to this agency.
Key Responsibilities:
- Identify target audiences and actively grow the email list(s)
- Design and implement direct email marketing campaigns
- Ensuring all email campaigns are GDPR compliant and follow industry policies and best practices
- Ensure all email marketing communications are concise, customer-focused, solution-based, and follow company best practice and branding
- Work with the design team to develop engaging and creative assets for email templates
- Create, communicate, and deliver an email marketing growth plan covering new campaigns and optimising existing ones
- Proofread emails for clarity, grammar and spelling
- Ensure mobile-friendly email templates
- Write newsletters, including all company updates
- Upgrade email templates using graphics, personalisation, and advanced features
- Ensure prompt and accurate communication with clients via email to minimise unsubscribe.
- Create email databases for lead generation
- Utilise data seller software to increase contact information
- Analyse campaign performance and suggest improvements
- Report on sales revenue generated from email marketing efforts
What you will receive:
- Fully remote working in the UK
- Free Private Medical Health Insurance
- Flexible working hours
- Extra treats for birthday and work-versary
- Companywide Christmas shutdown
- Company Pension Scheme
- Opportunities to progress and training sessions
- The opportunity to be involved in charity fundraising events
- Regular social events and team building activities
- Early finish on the last Friday of every month
- Quarterly in person meet ups for the whole company in the London office
Key skills:
- Minimum 3 years experience as an email marketing specialist for B2B
- Proven ability to launch successful email marketing campaigns
- Experience in working cold data B2B campaigns
- Experience with data buying software
- Experience creating and managing automated email funnels
- Hands-on experience with HTML and content management systems
- Proficiency in marketing automation technology
- Knowledge of SEO, SEM and Google Analytics
- Familiarity with analytical and database tools
- Excellent written communication and copywriting skills
- Strong project management skills
- Proficiency in meeting tight deadlines
V/12585