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Head of Digital Marketing

Head of Digital Marketing

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Gleeson Recruitment Group is pleased to be working with a business to recruit for a Head of Digital Marketing who will be hands-on in the delivery of all digital marketing strategies for multiple e-commerce businesses.

Head of Digital MarketingLocation: Wolverhampton, West MidlandsSalary: c. £50,000, experience-dependentContract: Full-time, permanent

Introduction:We are seeking an experienced and results-driven Head of Digital Marketing to lead the development of short and long-term digital marketing strategies for various products, brands, and businesses. This role offers an incredible opportunity for the successful candidate within a fast-paced, entrepreneurial organisation that is expanding and diversifying its business. As the Head of Digital Marketing, you should possess in-depth digital marketing experience and tactical knowledge of channel implementation.

The Role:Reporting directly to the Group Marketing Director, you will be part of a team of skilled marketers. Key responsibilities include:

  • Devising and executing strategies to drive and optimise online traffic through multi-channel campaigns, demonstrating proficiency in social media platforms like Instagram and TikTok.
  • Building and maintaining a best-in-class digital presence to continually prove ROI.
  • Translating business objectives into measurable plans, expanding brand presence, attracting new customers, and delivering conversion rate optimisation strategies.
  • Facilitating the overall digital strategy and development of strategic opportunities and business vision.
  • Setting up and managing the digital marketing strategy across multiple brands and products, covering PPC, SEO, Affiliate Marketing, Partnerships, and Social Media Channels.
  • Shaping and managing digital marketing budgets against ROI and KPIs.
  • Developing marketing automation and lead management processes.
  • Collaborating with Data and Analytics teams to lead in the development of data-driven digital solutions.
  • Translating digital performance data into measurable insights for core business objectives, including regular reports with comprehensive metrics and actionable insights.
  • Staying informed on the latest platform and marketing best practices, cultivating strong relationships with platforms to gain access to emerging features and technologies.
  • Assisting in managing Digital media agency partners.
  • Researching and reporting on digital marketing trends.
  • Assisting in the implementation of individual training plans for team members.

Experience:We are looking for a talented and ambitious individual with hands-on experience in applying digital marketing trends. The successful candidate will need to have excellent planning skills, a proactive and energetic personality, and exceptional interpersonal skills. Key qualifications and experience include:

  • Proven work experience in a similar position, with 6 years plus in digital marketing.
  • Demonstrable experience in planning and implementing successful digital marketing activities.
  • Strong understanding of all current digital marketing channels, including PPC, SEO, Affiliate Marketing, Partnerships, and Social Media Channels, along with integration.
  • Solid knowledge of online marketing tools and best practices.
  • Hands-on experience with SEO/SEM, Google Analytics, WordPress, SEMrush, and CRM software.
  • Proven analytical, insight, and MI experience and best practice.
  • Technical familiarity with web design.
  • Excellent analytical and project management skills.
  • Strong team management and communication skills.

Digital marketing strategies are crucial for our company’s success, and this role will play a crucial part in achieving our business goals and objectives.

At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.By applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data.

Job Overview
Category
Category not defined
Offered Salary
GBP45,000 - 60,000 Per YEAR
Job Type
Permanent
Consultant