Marketing & Communications Manager

Location
Hitchin, Hertfordshire
Salary
Between £32,000-£37,000
Posted
04 Feb 2019
Closes
04 Mar 2019
Industry Sector
Charity / Not for Profit
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side

Princess Helena College is a leading day and boarding independent school, providing exceptional education for girls and boys (from September 2019) aged 11-18, and situated in a stunning Grade 2* listed estate in around 100 acres of parkland, just outside Hitchin,

We are looking for an outstanding Marketing & Communications Manager who will drive the development of the school brand and be responsible for all communications and marketing in order to make PHC the school of choice for pupils, day and boarding, and staff alike.  Becoming co-ed from September 2019, this is an exciting opportunity for a dynamic thinker looking to lead on the marketing strategy for both the UK and international markets. 

You will be a highly organised and collaborative person, able to deliver targeted campaigns and multi-channelled communications plans, have a knowledge of building brand awareness, creating high quality materials, B2C marketing, event planning and excellent communication skills. 

As part of United Learning we benefit from support and resources from a leading educational organisation committed to bringing out the ‘Best in Everyone’.

JOB DESCRIPTION

The Marketing and Communications Manager will be responsible for promoting the school’s reputation as an outstanding co-educational independent day and boarding school for girls and boys aged 11-18, both academically and in terms of development of the whole person.

The post holder will lead on school brand and be responsible for all marketing and communications in order to make Princess Helena College the school of choice for pupils, day and boarding, and staff alike.

Developing the marketing strategy:

  • Develop an in-depth knowledge of the local market and appropriate markets for boarding (local and International) to inform the school marketing strategies
  • Use insights to deliver and track targeted and timely campaigns
  • Develop multi-channel communications plans for the whole customer journey to increase enquiry levels and support parent engagement and build brand loyalty
  • Define communications and engagement strategies to support enrolment growth throughout all year groups
  • Research and target emerging boarding markets, both local and international to increase the number of pupils accessing flexi, weekly and full time boarding
  • Manage the marketing budget effectively, ensuring insight supports activities planned
  • Undertake competitor analysis to ensure price points and proposition are competitive

Marketing Execution

  • Work with an external PR agency to execute effective PR initiatives to build positive brand awareness
  • Create and implement a clear digital and social media strategy which includes PPC and email campaigns, SEO development
  • Plan, implement and measure success of all events throughout the year
  • Working with the registrar, review and improve communications and processes to improve level of conversions from enquiry to visitor and from visitor to pupil
  • Track and measure all marketing campaigns to offer insight in to budget and campaign planning for next financial year
  • Delivery of high quality public and parent facing materials including, but not limited to, newsletters, event invitations, advertisements, promotional materials
  • Ensure all communications, internal and external, follow the schools brand guidelines, are consistent in style and meet the expected high quality
  • Support in building relationships with feeder schools and with the planning, promotion and execution of all transition events and community based events alike
  • Design an effective content plan to drive visitors to your website
  • Update the school website by reviewing design, site map and content regularly and ensuring all news from around the school is visible
  • Communicate with current parents on the school’s successes in the form of a regular newsletter and through use of social media
  • Build key relationships within the local community to improve brand awareness and develop advocates for the school
  • Research how school grounds/facilities may be accessed by the local community to be seen as a key location and the ‘heart of the community’

KEY RELATIONSHIPS

  • School Governors
  • Head Teacher
  • Staff at school
  • Feeder school staff
  • Parents
  • Local community
  • Pupils

KNOWLEDGE, SKILLS AND EXPERIENCE REQUIRED

  • Minimum of three years working in a marketing role, ideally in a school setting but not essential.
  • Strategic planning
  • B2C (consumer) marketing
  • Experience in planning and implementing SEO and social media strategies
  • Sound knowledge and experience of maintaining websites and confident in using website CMS
  • Event planning and management
  • Copy writing skills with excellent visual judgement to develop creative marketing campaigns
  • Ability to think strategically and experience of devising a marketing strategy and implementation of the marketing plan with clear evidence of success essential
  • Experience in planning and executing successful Ad Word and PPC campaigns
  • Excellent communication skills and the ability to build strong relationships with a wide range of stakeholders
  • Good knowledge of branding and PR
  • Photography, video and editing experience welcome but not essential
  • Marketing specific qualification, preferably CIM Diploma, or experience in a consumer marketing or service marketing role

KEY RESULT AREAS

Success will be measured on:

  • Number of new enquiries generated
  • Social media followers and reach
  • Web traffic
  • Footfall at open events / community events
  • Retention of pupils across key transition points in the school, particularly Year 11 into Sixth Form

 

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