Digital Marketing Executive – PPC Location : Altrincham, Just south of Manchester – commutable by tramOffice setup – 3 days in office, 2 from homeSalary: Up to £40k base plus pension, healthcare, etc.

You’re going to be looking at acquisition marketing for a B2B financial services firm, principally centred around lending propositions. Responsible for principally PPC, and a healthy budget in excess of £100k per month to deploy and optimise, as well as getting hands dirty with wider Digital Marketing channels.

You’ll be part of the Growth Marketing function and take ownership of the top of the funnel acquisition channels, principally paid search.

This market is fiercely competitive, so being on top of your numbers and ensuring keyword bidding strategies are on point are going to critical to success, especially when optimising ROI. As some of the key terms can be really quite pricey. But as we all know, it’s not just about volumes, but also value. Especially when looking at audience types and ensuring those strategies are delivering the right kinds of audience. So you’re going to want to ensure you’re getting a decent return on that marketing investment.

You’re also going to take ownership of the strategy and execution of their Paid Social strategy too. Helping to decide which social channels to invest in, what bid strategy, ad placement, etc. Effective measurement and optimisation to ensure ROI is delivered here as well. After all, there’s no point generating millions of views with zero conversions.

The last element, and this is largely an ‘exposure to’ point will be CRM. While you aren’t going to be responsible for the day-to-day CRM activities you will get exposure to some of this, and that’s simply because the team is relatively small at the moment, only around 5 people. But it’s growing. So in smaller team environments you tend to get opportunity to gain experience and exposure to other areas from time to time. Especially when supporting whilst others are on annual leave, for example.

About the Business

They’re a financial services specialist, whose roots are largely cemented within the B2B lending space. They’ve been around for a long time and service the needs of principally SME and SOHO markets. Their target audience tends to fall through the cracks of the major financial lenders.

They have operations based in the UK and Asia, and operationally currently stands around 500 people. The business has recently appointed a new CMO who is undertaking a revamp of the company’s marketing strategy and creating new positions as they mature the company’s marketing capability, of which this is one.

You will be reporting to the Head of Growth Marketing and be a part of her marketing team.

Summary of responsibilities include:

• Creating Performance Marketing campaigns in order to drive offline customer acquisition (Hands on with PPC)
• Overview the capture of online leads and how they’re managed through the funnel.
• Lead on PPC. Setting tasks & objectives in order to drive the right volumes, converting at the right CPA levels
• Work with the Head of Growth to devise a strategy for performance marketing and how to best implement it within the business

What we’re looking for:

• A digital performance marker with a credible background in delivering b2b and b2c lead and acquisition marketing objectives
• Experience overseeing 7-figure paid media budgets and their optimisation – across PPC, display, paid social, etc.
• Experience creating and managing an acquisition strategy across Digital channels
• Experience with SEO would be beneficial.
• Lived experience in a regulated environment such as telecoms or Financial Services would be beneficial

TO APPLY

If you think you’ve got what it takes, you can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Max Tullis-Turner Practice Lead, DigitalBlue PelicanMax@bluepelican.co m