Database Marketing Analyst

Location
England, West Yorkshire, Leeds
Salary
Negotiable
Posted
02 Oct 2018
Closes
30 Oct 2018
Ref
3438926
Industry Sector
Travel / Tourism
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
Job Role
Data Analyst

Database Marketing Analyst


You're new Company

A leading B2C organisation based in Leeds.

Your new role

You will be reporting to the database marketing manager and will be assisting in driving efficiencies in marketing activities by using customer information to increase conversion and reduce market spend. You will run a suite of models aimed at influencing the targeting of customers, including segmentation, lifetime value and RFM models producing reports on Customer analysis, purchase patterns and marketing analysis ensuring they are disseminated in a timely and accurate manner. You will work closely with the Senior Modelling & Insight Analyst you will seek opportunities to improve the existing model portfolio, removing obsolete models and adding new models as required. You will build relationships with internal Marketing teams and work with external vendors to provide additional insight. You will also fill in for the Senior Database Marketing Analyst in meetings and other activities.

What you'll need to succeed

As a successful candidate you will have experience in customer analysis and/or database marketing. Experience of writing queries in SQL in order in order to organise and manipulate complex data for use in analysis would be an advantage. Strong written and verbal communication skills are essential and you will be comfortable presenting to Senior Management. You will need to be a commercial thinker with a focus on data analysis. Advanced Excel and PowerPoint skills are also required.

What you'll get in return In return

We offer an excellent salary and benefits package with fantastic opportunities for progression in a growing business.

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