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Senior Product Marketing Manager

Senior Product Marketing Manager

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An exciting opportunity has arisen for a passionate and skilled Senior Product Marketing Manager who comes from a manufacturing or engineering background, to drive the growth of the client’s product portfolio within the Industrial / Manufacturing sector. The role requires a strategic thinker with a knack for identifying market trends and translating them into effective marketing strategies.

Client Details

Our client is a global leader in the Industrial / Manufacturing industry. The organisation is headquartered in Gloucester and prides itself on its strong commitment to sustainability and corporate social responsibility. They also offer sector-leading career progression.

Description

As Senior Product Manager you will lead and implement the global content marketing strategy to build critical brand awareness, sustainability thought leadership and champion demand generation. You will coach the team to measure the content performance, drive continued improvement and increase adoption. Being a trusted partner for our sector and product teams, you will advise on positioning, target segments, and develop compelling messages for new product launches.

The Senior Product Marketing Manager will:

  • Collaborate with cross-functional teams to manage product positioning, proposition and communication strategies.
  • Collaborate with creative teams to lead on digital campaigns, content strategies and manage marketing efforts.
  • Build and implement a rigorous, clearly defined reporting system to generate insights and deepen customer engagement.
  • Conduct market analysis to identify opportunities for growth and customer needs.
  • Work closely with digital marketing team to continually review data on organic/paid media, customer journey and campaign effectiveness to increase traffic and conversion.
  • Provide leadership and support to junior marketing team members.
  • Manage product marketing budget effectively.
  • Ensure all marketing activities align with the company’s brand image.
  • Coordinate with sales team to drive product sales.

Profile

The successful Senior Product Manager will have:

  • Experience working in the engineering/ manufacturing/ industrial sector.
  • Experience being head of product marketing/manager with a track record of driving sales growth through effective demand generation programs.
  • Experience in developing content strategy and marketing plans.
  • Experience initiating and driving a range of GTM programs including acquisition plan, webinars, trade shows, social media, content marketing etc.
  • Experience in driving an account-based marketing approach.
  • Data-driven approach, deep comfort with digital tools, and curiosity to experiment with tools and techniques
  • Ability to effectively lead, inspire, and mentor direct and indirect reports

Job Offer

What’s in it for you?

  • A competitive salary ranging from £65,000 to £71,500.
  • An attractive benefits package including an £8k car allowance yearly, 28 days holiday plus bank holidays, pension, and private healthcare.
  • A collaborative and innovative global company culture.
  • An opportunity to work in a strategic role within a global leader in the Industrial / Manufacturing industry based in Gloucester.
Job Overview
Category
Category not defined
Offered Salary
GBP65,000 - 71,500 Per YEAR
Job Location
Gloucestershire
Job Type
Permanent
Consultant