Digital Director - Global Agency - c.£150,000 + Bonus + Benefits
Digital Director - Global Agency - c.£150,000 + Bonus + Benefits Leading Global agency looking to appoint an outstanding Digital Director to develop established UK clients but also be a cornerstone for new client pitches.
You will have a successful track record and recognised by your peers for outstanding digital campaigns.
Running a London team we will expect you to lead from the front taking the clients into new digital dimensions and bringing the best out of your direct reports but also connecting across the different divisions of the agency.
It is yours to play with.
1. Generating Consumer Insights from Digital Data:
Our Digital Director must be expert in understanding where and how to generate digital insights. You will understand digital tools and systems (both proprietary and 3rd party) including knowledge and application of: Comscore, Facebook Insights, Google Trends, Nielsen (OCR XCR), Hitwise . You will use these insights in your own client work but also share the techniques and tools with key stakeholders (e.g communications strategists) so that digital insight techniques permeate the agency.
2. Overseeing Client Digital Development
You will be expected to set out and manage a long term digital development plan for clients. The digital development plan comprises a long term digital roadmap for clients that contributes positively to their business. As well as setting out the development plan you will provide support on its successful delivery. The digital development plan should cover: ad tech, data, partnerships and innovation.
3. Campaign Digital Strategy
Working in collaboration with communication planners, you will manage digital campaign strategies that are insightful, innovative, integrated and effective. These strategies should be developed with the communications strategist to ensure full integration into the broader communications plan.
You are expected to produce best practice client toolkits for channels and disciplines (working with specialist implementation teams where required). These toolkits provide the guidance for clients and teams internally on what ‘good’ looks like and how we expect channels or disciplines to be adopted and deployed. You are expected to have a good implementational knowledge of most digital platforms and disciplines from search to programmatic to mobile.
Drive the client digital data approach in conjunction with the specialist head of technology and digital data. This will include overseeing attribution modelling projects, data partnerships (e.g Facebook Custom Audiences), cross platform/mobile analytics projects and data management solutions.
With increasing demand for bespoke client technology solution you should provide support on advising on the best/latest technology solution for client whether that be an adserver such as Doubleclick or an integrated stack such as Adobe/SalesForce or a dynamic ad solution.
The Digital Director is expected to manage strong digital partnerships with key global publishers.
All clients are expected to have a strong digital innovation pipeline that is owned and evolved by the Digital Director. Digital innovation may take many forms including creative formats, mobile, data and video. The role requires the Digital Director to identify the innovations, setting up testing frameworks and managing the tests.
9. Network Development
The Digital Director is expected to be a good network transmitter. It is the responsibility of the Digital Director to share relevant information e.g. toolkits with central or local teams in a format that ensures it is understood and furthermore adopted.
EDUCATION AND OTHER REQUIREMENTS
- 10+ years Digital agency experience
- Past roles held could include: Digital Director, Head of Digital having worked agency and client side
- Deep expertise in digital, social, offline, media, mobile and omni channel analytics, CRM, strategy and statistics
Interested parties please send me an email with your CV and details of your present remuneration package to apply@MackenzieSearch.com.
Marketing Search & Selection www.MackenzieSearch.com