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Senior Marketing Executive

Senior Marketing Executive

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  • Permanent
  • Surrey
  • 29,000 - 29,000 GBP / Year

Senior Marketing Executive

Surrey / West Sussex / Kent Border

£29k

VR/10328

A great opportunity has arisen for an experienced marketer to join a leading organisation in the leisure sector as a Senior Marketing Executive. The role will involve overseeing and managing marketing activity for the conferences, exhibitions, hotels side of the business.

The Senior Marketing Executive will assist the Group Head of Marketing and Head of Sales to devise and implement the group marketing strategy and work closely with the venue sales team to execute the annual marketing plan.

Role and responsibilities:

  • In conjunction with the wider marketing team, take ownership of all marketing activity
  • Build and establish the brand ensuring the website are kept relevant and up to date.
  • Work alongside the event sales team and graphic designers/creative agency to produce, organise and distribute collateral to support the marketing and sales activity, ensuring it is on-brand, eye catching and relevant to the target market.
  • Work with the CRM manager to establish segmentation and targeting for conference & events customers and grow the database.
  • Negotiate and manage relationships with 3rd party partners to ensure maximum exposure for our venues within the agreed budget, whilst ensuring listings are kept relevant and up to date.
  • Consistently review customer feedback and present back to the business; reviewing trends and correlations to build and exceed customer expectations through data driven decisions.

Skills and experience:

  • Experience in B2B and B2C marketing
  • Experience in digital marketing – email marketing, website management and social media
  • Experience in google analytics
  • A basic ability of design with a creative eye would be desirable
  • Customer acquisition experience, with a focus on digital
  • Highly developed written and verbal skills, ability to influence across the business at senior level.
  • Organisational skills, working to deadlines
  • A positive self-starter with a can-do attitude
  • Creative and willing to test, analyse and refine new ideas
Job Overview
Category
Category not defined
Offered Salary
GBP29,000 - 29,000 Per YEAR
Job Location
Surrey
Job Type
Permanent
Consultant