Brand Manager

DLA Piper
London or Leeds
06 Jul 2018
03 Aug 2018
Marketing Disciplines
Industry Sector
Legal, Professional Services
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Job Role
Brand Manager


We are looking for a creative Brand Manager to join us in London or Leeds. You will be driving our brand strategy internationally in line with the firm’s marketing and client strategy.

The DLA Piper brand is one of our most valuable assets and our success relies upon the strength of our brand and reputation in the market. Our challenge is to make DLA Piper stand out in an ever increasingly competitive marketplace.

The role will work with a wide variety of stakeholders across the business including marketers, HR, facilities teams, IT and the business generally. The person in this role will also be the main liaison point for a variety of suppliers and agencies.


  • Create and build effective and competitive brands;

  • Be the brand champion in activating and implementing a brand position and visual and verbal identity systems;

  • Promote the brand across the firm, including training and presenting;

  • Support implementation of global strategic initiatives;

  • Explore and assess risk scenarios for DLA Piper in relation to stakeholders;

  • Develop standards and systems for on-time, on-budget and on-strategy deliverables;

  • Serve as lead project manager on key projects for EMEA and Asia Pacific;

  • Proactively support the brand standards and inform others accordingly.


  • Proven experience of brand management. Experience of B2B marketing for professional services organisation or similar is desirable;

  • Comprehensive knowledge of the technical and theoretical aspects of branding;

  • Ability to establish credibility with senior stakeholders;

  • Dynamic and diplomatic communicator, with great networking and advocacy skills;

  • Comfortable multi-tasking and working to sometimes conflicting timescales and multiple priorities in a robust and fast-paced environment;

  • A self-starter, who is able to work on their own initiative as well as being part of a team;

  • Ability to stay calm and composed in often demanding situations;

  • Comfortable operating in sometimes ambiguous situations, demonstrating a flexible and collaborative personal working style.


DLA Piper is a global law firm with lawyers located in more than 40 countries throughout the Americas, Europe, the Middle East, Africa and Asia Pacific.  Our global reach ensures that we can help businesses with their legal needs anywhere in the world.

We strive to be the leading global business law firm by delivering quality, service excellence and value to our clients and offering  practical and innovative legal solutions to help them succeed. Our clients range from multinational, Global 1000, and Fortune 500 enterprises to emerging companies developing industry-leading technologies, as well as government and public sector bodies. 

At DLA Piper we are firmly committed to diversity and inclusion. For us, diversity isn't just about visible differences, it's the unique blend of talents, skills, experiences and perspectives that makes each of us an individual and we know it's crucial to have a culture and environment where those differences are genuinely valued.

We offer exceptional career opportunities to our lawyers, aspiring graduates, and business services professionals in a truly challenging and rewarding environment.  


Please note that, in the event that we make an offer of employment to you and where local legislation permits, we may conduct pre-employment screening that can include checks  relating to your professional and academic qualifications, your eligibility to work in the relevant jurisdiction, any criminal records, your financial stability and references from previous employers.

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