EMR

Marketing Content Manager

Recruiter
EMR
Location
England, London, City of London
Salary
£45000 - £50000 per annum + Bonus & benefits
Posted
04 Jul 2018
Closes
01 Aug 2018
Ref
1630457
Marketing Disciplines
B2B, B2C
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
Job Role
Content Manager

A fantastic opportunity has arisen for a marketing content manager to join a leading financial and professional services brand. You will be responsible for writing compelling content to support existing relationships and establish new ones. This role is ideal if you have a background in journalism and/or strong content writing and thought leadership.

Your main responsibilities are:

  • Develop and deliver an engaging content programme based on a strong understanding of market issues, the firm, its client base and growth strategy
  • Horizon scan to inform your ongoing content programme on both a proactive and reactive basis, including competitor, regulatory, industry and economic events
  • Interview internal experts to inform your programme and produce specific pieces of content
  • Deliver content, alongside creative colleagues, through a range of channels including: articles, whitepapers, research, publications, social media and blog posts, emails, webpages and case studies
  • Establish, with marketing colleagues, clear and measurable KPIs against which your content and associated campaigns will be measured
  • Take responsibility to understand and contribute to the long-term ambition of the firm's marketing proposition, while also identifying and delivering short-term gains/quick wins where appropriate
  • Diligently understand and manage compliance requirements

Required experience and skills:

  • Exceptional writing and editing skills, with the ability to convey the style and tone of voice
  • Relevant marketing or industry professional qualifications desirable although not essential
  • Able to demonstrate a high level of creativity, attention to detail, and project management capabilities
  • Excellent communication and stakeholder management skills
  • Skilled in distilling, presenting and communicating complex information and ideas for a consumer audience
  • Knowledge and experience of working in a financial or professional services environment
  • Understanding the role content has in marketing and business development results
  • Interview skills - ability to extract information from senior people

You will have the opportunity to join a leading business that offers a challenging and exciting working environment.

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