Senior Marketing Planner

Central London
c. £60,000 plus benefits
04 Jul 2018
01 Aug 2018
Marketing Disciplines
Analysis, B2C, Insight, Planning
Industry Sector
Digital / Online, Fashion, Retail
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Job Role
Head of Insight

Senior Marketing Planner

A well-known international multi-channel fashion company is continuing its expansion across the globe, as a result of providing good quality products at affordable prices and a strong brand proposition. They are now seeking an individual who will play a critical role within the marketing team, leading the analysis, forecasting and budgeting for all its marketing activity across its key markets.

The role will entail gathering information to gain deep understanding of customer behaviour and performance across all the marketing channels, online and offline and use the information to define marketing strategy, optimise performance and identify new communication opportunities. You will also work with the finance team to manage the budgeting and forecasting process for all Customer Marketing. In addition you work with senior email and direct marketing managers to maximise lifetime value of existing and lapsed customers, liaise with key areas across the business including buying and merchandising, customer acquisition, and e-commerce to ensure marketing plans are optimised, to meet shared growth plans that benefit the business as a whole and provide regular reviews of trading performance vs. budget, including the key drivers behind trends and making recommendations where appropriate. Reporting to the Head of Customer Marketing and working closely with the Marketing Director you will have two direct reports.

The company is seeking a highly numerate, analytical individual, educated to degree calibre who has gained experience in an international company, with proven experience of budgeting and forecasting, coupled with customer marketing analysis experience and excellent communication skills, who is seeking a high profile role in a successful, growing multi-channel retailer.

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